Offline Paid Media Specialist

BYD Europe; Courbevoie; Sur place; EUR 40 000 - 55 000; Plein temps

Résumé du poste

A leading automotive company based in Courbevoie is seeking an Offline Paid Media Specialist to join their dynamic team. The ideal candidate will have a Bachelor's degree in Marketing and a minimum of 3 years' experience in offline media planning and buying. Responsibilities include managing interactions with media partners, preparing performance reports, and ensuring campaign alignment with brand objectives. Fluency in both French and English is required, with an emphasis on strong communication and project management skills.

Qualifications

• Minimum 3 years of experience in offline media planning and buying.
• Strong understanding of media measurement metrics.
• Experience in a communication agency or media company.

Responsabilités

• Support interactions with offline media partners.
• Coordinate back office procedures and performance reports.
• Prepare post-campaign analysis and media performance reports.

Connaissances

Media planning and buying

Negotiation skills

Project management

Communication skills

Data analysis

Formation

Bachelor’s degree in Marketing

Outils

Excel

Powerpoint

Description du poste

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

OFFLINE PAID MEDIA SPECIALIST

You will join a dynamic Paid Media team operating in the fast-evolving technological automotive sector. Reporting directly to the Paid Media Manager, you will be responsible for supporting multiple interactions with offline media partners, including TV, Radio, and Out-of-Home (OOH). You will be also coordinating related back office procedures and related performance reports.

The ideal candidate is passionate about new technologies, mobility, and marketing communications, and eager to grow in a dynamic and international environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or Communication
• 3+ years minimum (5 ideally) of experience in offline/traditional media planning and buying.
• First experience in communication agency or media company TV/Radio/OOH
• Strong understanding of media and offline media measurement (e.g., GRPs, CPM, reach/frequency).
• Excellent negotiation, communication, and project management skills.
• Develop and execute offline media strategies across TV, radio, print, OOH, and other traditional media platforms.
• Ensure campaigns are delivered on time, within budget, and aligned with brand objectives.

Campaign Management & Optimization

• Make recommendations for media mix and budget reallocation based on performance data and market trends.
• Work cross-functionally with creative and digital teams to ensure cohesive messaging across all touchpoints (analysis, project coordination, follow up…)

Reporting & Analysis

• Prepare post-campaign analysis and media performance reports
• Project coordination and administrative procedures follow up
• Proficiency in Excel, Powerpoint and media planning tools

Compliance & Brand Standards

• Ensure all offline media executions align with brand guidelines, legal regulations, and industry standards.

Soft skills

• Comfortable in working with fast moving organization, international environment and English on a daily basis (Chinese - European environment)
• Proactive attitude, teamwork, curious
• Fluent French andEnglish
• Excellent oral & written skills