Lifecycle Growth Manager

Gorgias; Paris; Sur place; EUR 62 000 - 70 000; Plein temps

Résumé du poste

A leading SaaS company in Paris is seeking a Lifecycle Growth Manager to optimize customer journeys and drive revenue growth. This high-impact role involves analytics, collaboration, and innovative lifecycle strategies. Ideal candidates have 4-7 years in lifecycle marketing with a strong data-driven approach. Competitive salary and benefits, including health insurance and vacation time, are offered.

Prestations

Competitive salary & equity

5-week vacation plus 2 weeks RTT

Paid sick leave

Paid parental leave (16 weeks)

MacBook Pro

Personal credit card to buy lunches

Private health insurance

Workstation setup allowance

Learning material and wellness support

Qualifications

• 4-7 years of experience in lifecycle marketing at a SaaS company.
• Proven track record of lifecycle strategies impacting business metrics.
• Strong analytical skills to interpret product usage and performance.

Responsabilités

• Own strategy and execution of lifecycle programs across email and in-product.
• Define and report on lifecycle KPIs to optimize performance.
• Collaborate with teams to ensure high-quality experiences across touchpoints.

Connaissances

Lifecycle marketing

Growth marketing

Data analysis

AI and ML techniques

Project management

Formation

Bachelor's Degree or equivalent

Outils

Vitally

HubSpot

Iterable

Segment

Description du poste

About the Role

As a Lifecycle Growth Manager you will own and optimise end-to-end lifecycle experiences that accelerate onboarding, increase activation and drive revenue expansion. This is a high-impact individual contributor role that blends analytical rigour, growth experimentation and AI-native execution.

You will design and implement personalised automated journeys across email and in-product surfaces using segmentation, usage signals and behavioural triggers. You will collaborate closely with Product Managers, Data Scientists, Engineers and PMMs to build self-serve paths and engagement programmes that scale across customer segments and product lines.

This role is ideal for someone who thinks like a product manager, acts like a growth hacker and writes like a marketer, and who thrives in a fast-paced, outcome-driven environment.

Youll report to the Product Growth Lead and collaborate cross-functionally with teams company-wide.

What You Will Do

• Own the end-to-end strategy and execution of lifecycle programs across email and in-product, designing AI-powered, personalized journeys that drive activation, retention and revenue growth.
• Define and report on lifecycle KPIs (activation, NRR, feature usage), analyzing performance to identify drop-offs, scale winning strategies and inform ongoing optimization.
• Design and run structured experiments (A/B, multivariate, variant routing) with clear hypotheses and iteration loops to continuously improve campaign performance.
• Leverage segmentation and automation using product usage, behavioral signals and ML techniques to deliver personalized experiences at scale.
• Use LLM tools and prompt engineering to generate, test and QA lifecycle content for brand alignment, narrative cohesion and performance impact.
• Collaborate cross-functionally with Product, PMM, Data and CX teams to ensure alignment with GTM strategy and a consistent, high-quality experience across touchpoints.

Our Stack

• Outreaches and Initiatives: Candu, Guideflow, PromptLayer
• CRM: Vitally and HubSpot
• Data Activation: Hightouch, Segment, Zapier, Cargo
• Data Transformation: dbt

Who You Are

• 4-7 years of experience in lifecycle marketing, customer marketing or growth marketing at a SaaS company, ideally in a PLG or ecommerce environment.
• Proven track record of owning and executing successful lifecycle strategies that demonstrate impact on business metrics (activation, engagement, retention, ARR).
• Data-informed and analytical, comfortable interpreting product usage patterns, funnel drop-offs and running cohort or incrementality analysis (SQL a plus).
• AI-savvy with hands-on experience using LLMs beyond copywriting, such as personalized varianting, decision trees or scaled journey design.
• Customer-obsessed with the ability to translate merchant needs, pain points and motivations into lifecycle strategies that deliver both business outcomes and great customer experiences.
• Strategic thinker and clear communicator who simplifies complexity and articulates insights persuasively to cross-functional stakeholders.
• Independent operator who can ship quickly, prioritize effectively and scale what works in a fast-moving environment.
• Proficient with marketing automation and data platforms (e.g., Iterable, Braze, Segment, Mixpanel, Amplitude) for segmentation, orchestration and analytics.
• Strong experimentation mindset: form hypotheses, apply appropriate testing methodologies (A/B tests, sequential testing, holdouts or directional pilots) and iterate quickly based on insights.
• Strong project management skills to manage dependencies, prioritize, balance multiple initiatives and drive programs to timely completion.

Bonus Points

• Experience supporting both self-serve and sales-assisted lifecycle paths.
• Background in ecommerce, especially with tools like Shopify, Klaviyo or Recharge.
• Exposure to monetisation levers such as usage-based pricing, expansion triggers or plan migrations.

Perks and Benefits

• Competitive salary & equity
• 5-week vacation plus 2 weeks RTT (country-appropriate PTO laws observed)
• Paid sick leave
• Paid parental leave (16 weeks)
• MacBook Pro
• Personal credit card to buy lunches
• Private health insurance
• Up to 700 to set up workstation at home
• Up to 2000 of learning material and wellness support per year (1500 for learning material, 500 for wellness)
• Quarterly online company-wide summits; annual offsite team retreats

Diversity & Inclusion at Gorgias

We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, experiences and perspectives. At Gorgias we believe that diverse teams drive innovation and better decision-making. We do not discriminate based on race, color, religion, gender identity, sexual orientation, disability, age or any other protected status.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us. Lets grow together!

Required Experience

Manager

Key Skills

Restaurant Experience, Customer Service, Employee Evaluation, Management Experience, Math, Employment & Labor Law, Sanitation, Leadership Experience, P&L Management, Mentoring, Supervising Experience, Restaurant Management

Employment Type: Full-Time

Department / Functional Area: Marketing

Experience: years

Vacancy: 1

Yearly Salary: 62465 - 69040