Head of Acquisition - France

DAZN; Paris; Sur place; EUR 80 000 - 100 000; Plein temps

Résumé du poste

A leading global sports streaming platform is looking for a Head of Acquisition to enhance brand presence and growth in France. This role involves driving customer acquisition strategies, improving the customer journey, and optimizing marketing spend. Ideal candidates will have 8-10 years in Sports Marketing, solid experience in subscription-based marketing, and strong leadership skills. You will collaborate with cross-functional teams, and fluency in English and French is required. Benefits include access to DAZN and a healthcare scheme.

Prestations

Access to DAZN

Pension contributions

Healthcare scheme

Qualifications

• 8-10 years experience in Sports Marketing with understanding of Subscription models.
• Proven track record in consumer marketing for subscription-based businesses.
• Strong expertise in creative campaign development and social media strategy.
• Excellent leadership and teamwork skills to manage cross-functional teams.
• Data-driven mindset able to translate metrics into strategies.

Responsabilités

• Drive landing page traffic and optimize conversion rates.
• Lead performance forecasting and budget planning.
• Analyze and improve customer sign-up journeys.
• Develop acquisition strategies and optimize local SEO.
• Collaborate with marketing and CRM teams for cohesive strategies.

Connaissances

Customer Acquisition

Consumer Marketing

Campaign Development

Leadership

Data Analysis

Fluent English

Fluent French

Description du poste

Overview

DAZN is a leading global sports streaming platform. As the Head of Acquisition, you will play a pivotal role in shaping the brand presence and driving growth for DAZN in France. You will be responsible for delivering new customer revenue, optimizing the customer journey, and improving acquisition spend efficiency. You will oversee paid media, SEO, affiliate marketing, and collaborate with cross-functional teams to enhance performance forecasting and promotional offers. This role will be based in Paris, France. Benefits include access to DAZN, pension contributions and a healthcare scheme.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

Responsibilities

• Customer Acquisition: Drive landing page traffic, optimize conversion rates, and manage acquisition volume and spend efficiency (CPA).
• Sales Planning & Analysis: Lead performance forecasting, budget planning, and evaluate promotional offers to maximize customer growth.
• Journey Optimization: Analyse and improve the customer sign-up journey across all channels.
• Paid Media, SEO, and Affiliate Marketing: Develop acquisition strategies, test new channels, and optimize local SEO performance.
• Collaboration: Work closely with commercial, campaign marketing, and CRM teams to ensure cohesive strategies and results.

Requirements

• 8-10 years experience in Sports Marketing and Entertainment with deep understanding of Subscription models.
• Proven track record in consumer marketing, particularly within a subscription-based business.
• Expertise in creative campaign development, social media strategy, and partner marketing.
• Excellent leadership and communication skills, with the ability to manage cross-functional teams.
• Data-driven mindset with the ability to translate metrics into actionable strategies.
• Experience in the sports or entertainment industry.
• Deep knowledge of the Football landscape.
• Fluent English and French.

About DAZN and our values

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. As part of our team, you''ll have the opportunity to make your mark and the power to make change happen. We''re using world-class technology to transform sports and revolutionise the industry and we''re not going to stop.

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:

• AMBITION – people who want to make a big impact and drive DAZN forward.
• INVENTIVE – people with bright ideas who deliver great new experiences for our customers and improvements for our business. People who come up with better, simpler ways of doing things.
• PASSIONATE – people who are proud of our product, our content and our business and love to shout about it.
• BRAVE – people who take difficult decisions to help us improve DAZN, our performance and our results.
• SUPPORTIVE – people who know that we achieve more as a team than as individuals; inclusion and looking out for each other.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity. This includes hiring and developing talent across races, ethnicities, religions, age groups, sexual orientations, gender identities, and abilities. Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone. If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any information not related to your professional experience. Our aim is to make our hiring processes as accessible as possible, including providing adjustments for interviews where we can. We look forward to hearing from you.