Global Oncology Customer Engagement Manager - CDI - M/F

Pierre Fabre Group; Île-de-France; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

A leading global healthcare company in Île-de-France seeks a Global Oncology Customer Engagement Manager. This role involves defining and executing omnichannel strategies, working closely with brand teams and measuring campaign performance. Ideal candidates will have a Master's degree, significant experience in similar roles, and strong CRM knowledge, with proficiency in English required. The position allows for hybrid working, based in Boulogne-Billancourt.

Qualifications

• Significant experience in a similar position, ideally in the pharmaceutical sector.
• Experience managing omnichannel campaigns and insights.
• Proficiency in English (C1 level).

Responsabilités

• Define Omnichannel Roadmap and support engagement campaign excellence.
• Develop best-in-class activities to increase customer satisfaction.
• Champion continuous performance measurement of KPIs.

Connaissances

Knowledge of CRM

Interpersonal skills

Quantitative analysis

Formation

Master's degree in pharmacy or communications

Description du poste

Your mission

As part of a permanent contract, the Innovative Oncology Franchise is seeking a Global Oncology Customer Engagement Manager (M / F) to continue the omnichannel & customer centricity journey at Franchise & Local levels.

You will report directly to the Global Franchise Head Innovative Oncology and have transversal interactions with Brand leads and Managers, Marketing orchestrators, B2B (Business to Business) omnichannel managers, SMI (market intelligence).

More specifically, you will be responsible for :

General responsibilities

• Define Omnichannel Roadmap and support engagement campaign excellence
• Push forward transversal initiatives across tumors indication.
• Develop in collaboration with Brand lead the best-in-class activities to increase customersatisfaction.

Detailed responsibilities

• Define Omnichannel Roadmap based on country insights, Brand and customer experience objectives, in accordance with Brand LEAD and with regards to the brand strategy
• Work closely with Brand teams to enrich and support the brand customer database growth and the brand specific activities.
• Coordinate the development of campaigns & contents, track execution across portfolio
• Work in collaboration with SFE to enrich CRM capabilities, HCP profiling and customer segmentation.
• Champion continuous performance measurement and improvement of KPIs (Key performance indicators) such as success rate, opening rate, click rate, reactivity rate, bounce rate, conversion rate and revenue.

Dimensions, context and implications of the job

• Increase Franchise' NPS
• Participate to the reach of the innovative oncology franchise objective with the increase of our customer centricity activities.
• Manage multiple brand / indication complexities in oncology with several customer groups.
• Be a proactive contributor to several task forces and influence people to make sure we always go with solution customer centric designed (campaigns, deep engagement activities, brand planning…)

This job is based in Boulogne-Billancourt (92) and allows 2 days of remote work.

Who you are ?

With a Master\'s degree level education, ideally with a scientific background (pharmacy or master\'s degree) OR initial training in communication (business school / university).

You have a significant experience in a similar position, ideally within a large pharmaceutical group or in the research / health sector.

You have a significant experience in local and global marketing team, managing omnichannel campaigns execution and insights

You have some strong Knowledge regarding CRM, data collection, architecture and strategies, customer insights gathering and KPI (Net Promoter Score)

A sales and field-based experience would be a plus.

Proficiency in fluent English is imperative (C1 level).

In addition, you have :

• You have excellent interpersonal skills
• Ability to lead effective presentations to internal and external customers.
• Calm and steady approach to problem-solving
• Comfortable with quickly synthesizing and understanding quantitative information.
• Communication skills to improve team collaboration in the direction of customer centricity.