Digital Media Manager (Multiple Roles)

Reckitt Benckiser LLC; Massy; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A global health and hygiene company in Massy is seeking a Digital Media Manager to lead digital campaign activations and oversee media performance. The role involves collaborating with various teams to drive digital excellence across key brands, managing a team of digital specialists, and optimizing campaigns for performance. The candidate should have over 4 years of experience in media, strong knowledge of platforms like DV360 and Meta, and excellent communication skills in both English and French.

Prestations

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifications

• 4+ years of hands-on media experience across various digital platforms.
• Strong understanding and practical knowledge of digital media platforms.
• Experience with ad servers and verification tools.
• Proven capability in managing and mentoring teams.
• Solid understanding of campaign optimization and audience strategy.
• Strong communication skills in both English and French.

Responsabilités

• Co-create activation plans with audience and content teams.
• Advise on tactics and best practices as in-platform experts.
• Manage and mentor a team of Digital Associates.
• Drive daily optimizations ensuring KPI delivery.
• Develop and update channel playbooks for digital media.
• Plan and activate campaigns across major retail media networks.

Connaissances

Consumer Insights

Analytical skills

Presentation skills

Drive Innovation

Storytelling

Marketing optimization

Commercial acumen

Collaboration

Brand Management

Formation

Bachelor's degree or equivalent

Outils

DV360

Meta

Amazon DSP

TikTok

Criteo

Excel

PowerPoint

Description du poste

City: Massy

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

The Digital Media Manager plays a pivotal role in leading Reckitt’s digital campaign activations in-platform, overseeing media performance & developing campaign best practice. Being the main point of contact for the Western Europe Consumer Engagement (CE) Pod, you will be responsible for co-creating digital activation plans across key brands in collaboration with a wider team – supported by the local Media, Audience & Performance teams.

The Digital Media Manager will oversee the daily media performance across key channels, ensuring campaign optimizations are implemented. You will act as the senior digital expert for key digital platform(s) – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.

About the role

Reckitt is expanding its in-house media capability, and we are hiring four digital specialists to join our Applied Media Science (AMS) team. We are recruiting for three closely related profiles - Digital Media Managers and one Retail Media Trading Manager, all sitting within the same high-performing team and working in partnership with the Western Europe Consumer Engagement (CE) Pod.

All roles will be responsible for activating, optimizing, and elevating media performance in-platform while upskilling internal teams and driving digital excellence across Reckitt’s priority brands.

Your responsibilities

All roles will contribute to Reckitt’s in-house media excellence through:

• Co-creating activation plans with audience, performance, and content teams
• Acting as in-platform experts, advising on tactics and best practices
• Managing and mentoring a team of Digital Associates or Traders
• Driving daily optimizations and ensuring campaigns deliver against KPIs
• Developing and updating channel playbooks
• Collaborating on digital and retail test-and-learn initiatives
• Reporting performance and insights back to CE teams
• Identifying innovation opportunities and sharing case studies
• Full-funnel digital activation across programmatic, social, search, and video
• Hands-on performance management within platforms such as DV360, TTD, Meta, TikTok, and Paid Search
• Development of digital channel playbooks and in-platform best practices
• Oversight of in-house digital traders activating brand campaigns
• Digital test-and-learn experimentation to drive efficiency & effectiveness
• Planning and activation of campaigns across major retail media networks
• Driving sales-led media strategies aligned to brand and shopper objectives
• Hands-on optimization within platforms such as Amazon DSP, Walmart Connect, Criteo, Pacvue, and retailer-specific solutions
• Development of retail media playbooks, benchmarks, and innovation frameworks
• Partnering with eCommerce teams to execute performance-driven activations

The experience we're looking for

• 4+ years of hands-on media experience (digital, retail media, programmatic, eCommerce, or paid social/search)
• Strong understanding of digital and/or retail media platforms such as DV360, TTD, Meta, TikTok, Amazon DSP, Criteo, retailer DSPs, or equivalent
• Experience with ad servers and verification tools (e.g., Google Campaign Manager, DoubleVerify)
• Proven experience managing or mentoring teams, setting objectives, and prioritizing tasks
• Solid understanding of campaign optimization, audience strategy, measurement, and performance delivery
• Strong communication and stakeholder management in both English & French
• Excellent organizational and prioritization skills
• A proactive, solutions-oriented mindset
• High curiosity and eagerness to innovate and test new approaches
• Ability to translate data into insights and recommendations
• Proficiency in Excel and PowerPoint

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Marketing optimization, Commercial accumen, Collaboration, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.