Digital Marketing Specialist - Central America - F / H / X - Paris

Honor� Gaming; Paris; À distance; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A dynamic gaming company is seeking a Digital Marketing Specialist to oversee marketing initiatives across African markets. The ideal candidate will be responsible for developing digital marketing strategies, managing campaigns, and collaborating with product teams. Strong experience in iGaming marketing and proficiency in both English and French are essential. This remote role offers the opportunity to innovate and drive results in a fast-paced industry.

Qualifications

• Proven experience in Digital Marketing Strategy in the iGaming field in Africa.
• Strong analytical skills and proficiency in performance analytics and social media management.
• Strong experience in iGaming Product Marketing.

Responsabilités

• Develop and execute digital marketing strategies across channels.
• Create and manage social media strategies to enhance brand presence.
• Collaborate with product teams to market casino offerings.
• Analyze performance indicators for continuous campaign improvement.
• Oversee budget management and track expenses.
• Draft and present reports on marketing activities.

Connaissances

Digital Marketing Strategy

Analytical Skills

iGaming Product Marketing

Project Management

Social Media Management

Communication Skills

Bilingual English/French

Description du poste

Overview

Honoré Gaming is seeking a dedicated professional to take full ownership of digital marketing initiatives across multiple African markets, with potential expansion into LATAM. The ideal candidate will drive customer acquisition for diverse clients by developing and executing comprehensive digital marketing strategies tailored to each market. This role demands a results-oriented individual with the expertise to optimize campaigns, maximize ROI, and adapt strategies to meet client-specific goals and market dynamics.

Responsibilities

• Digital Marketing Strategy: Develop and execute strategies to drive traffic, acquire leads, and support retention across digital channels. Optimize campaigns for maximum ROI and alignment with business goals.
• Social Media Management: Create and manage social media strategies to boost brand presence, engagement, and lead generation. Oversee content creation and scheduling to support acquisition and retention.
• Casino Product Marketing: Collaborate with product teams to market and promote casino offerings. Design campaigns to attract and retain players, highlighting the casino\'s unique selling points.
• Visibility And Performance Management: Ensure the visibility of websites and improve performance on search engines to drive user traffic.
• Performance Analysis: Analyze performance indicators provided by Eloïse (conversion rate, average bet, revenue, margin, customer value, etc.) and implement innovative solutions for continuous campaign performance improvement.
• Budget Management: Oversee the budget across different channels with a focus on return on investment.
• Vendor And Influencer Negotiation: Research and negotiate the best deals with service providers and influencers (affiliation and sponsorship).
• Collaboration With Country Specialists: Work with country specialists to obtain various contacts, assess the relevance of targeted service providers, and monitor campaigns.
• Budget Tracking: Monitor and manage the budget for all activities.
• Reporting: Draft and present reports on budgeted activities.
• Performance Monitoring: Track and analyze performance, identifying areas for improvement in managed activities.
• Innovation Monitoring: Stay updated on innovations in acquisition marketing and implement actions following a "test and learn" approach.

Skills And Qualifications

• Proven experience in Digital Marketing Strategy in the iGaming field in Africa.
• Strong analytical skills and proficiency in performance analytics and social media management.
• Strong experience in iGaming Product Marketing.
• Knowledge of iGaming Industry.
• Strong project management skills and attention to detail.
• Excellent communication and collaboration skills.
• Strong English and French language ability.
• One-hour video conference with the head of marketing.
• Use case.

Conditions

• Contract length: 6 months and extending
• Work location: Remote
• Starting date: ASAP
• Role name: Digital Marketing Specialist - Central America