CRM Manager

Yousign; Paris; Hybride; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A European Digital Trust provider is looking for a CRM Manager to enhance growth in their Self-Serve business. The role focuses on improving conversion rates through strategic, data-driven CRM programs. Applicants should have over 3 years of experience in CRM management within SaaS environments and possess strong writing skills in both French and English. This position offers various benefits, including stock options, health insurance, and flexible working hours.

Prestations

Stock options

Meal vouchers

Health insurance

Life & disability insurance

Wellbeing support

Transportation reimbursement

Employee discounts

Time off benefits

Learning & development budget

Qualifications

• 3+ years as a CRM Manager or similar role, ideally in SaaS or product-led environments.
• Strong grasp of CRM best practices – automation, segmentation, lifecycle messaging.
• Excellent writing skills in French (native) and English.

Responsabilités

• Own the signup to paid conversion rate and lead CRM initiatives.
• Build and optimize cross-channel campaigns that activate and convert customers.
• Track and improve metrics such as CVR, activation rate, and engagement.

Connaissances

Data-driven approach

CRM best practices

English writing skills

Customer-centric mindset

Project management

Outils

Intercom

HubSpot

Description du poste

About Yousign

Yousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards. Our three modules – electronic signatures, identity and document verification, and e-seals – can be used independently or combined within sector-specific workflows, ensuring simple, secure and legally compliant processes for SMEs and mid-sized companies.
Hosted and processed entirely in Europe, we guarantee sovereignty, transparency and reliability. As a certified B-Corp, we combine innovation with responsibility – building trust at the heart of every digital exchange.
We are entering a key moment as we expand from eSignature to the full Digital Trust chain.

About the role

Your mission

We're looking for a CRM Manager to join our Inbound Marketing team and accelerate the growth of our Self-Serve business.

Your role? Maximize free-to-paid conversion, upsell, and reactivation through personalized, data-driven CRM programs. You'll work closely with Revenue teams, with direct impact on our MRR.

What you'll do

Generate Self-Serve MRR (80% of your time)

You'll own the signup to paid conversion rate and lead all CRM initiatives designed to improve it:

• Build and optimize cross-channel campaigns (email & in-app) that activate, convert, and expand our customer base
• Test, learn, repeat: Run A/B tests, experiment with messaging, and continuously improve workflows
• Launch automated programs using behavioral data-onboarding, nurturing, reactivation, upsell
• Track what matters: Monitor and improve CVR, activation rate, engagement, churn, and CRM-driven MRR

Support teams across the business (20% of your time)

Bring your CRM expertise to other teams:

• Co-manage our newsletter with the Brand team
• Partner with Product on announcements and lifecycle updates
• Support Sales, RevOps, and PMM on CRM-related needs
• Provide clear reporting on all CRM initiatives

Day-to-day, you'll also:

• Be our internal expert on Intercom and HubSpot (tool knowledge is a strong advantage)
• Manage communication pressure: Make sure prospects and customers receive coherent, relevant, and well-timed messages
• Own the cross-team editorial calendar for lifecycle, marketing, product, and brand communications - ensuring alignment and a smooth customer experience
• Keep data clean, reliable, and lifecycle management consistent across all touchpoints

What you bring

• 3+ years as a CRM Manager or similar role, ideally in SaaS or product-led environments
• Data-driven approach: You're comfortable with metrics, cohorts, dashboards, and experiment design
• Strong grasp of CRM best practices – automation, segmentation, lifecycle messaging
• Business acumen: You evaluate ROI and prioritize accordingly
• Excellent writing skills in French (native) and English
• Customer-centric mindset with an understanding of product-driven communication
• Ability to juggle multiple projects and collaborate across teams

Recruitment process

1 Interview TAM with Laila, Talent Acquisition Manager – 30 min
2 Interview with Lara, Hiring Manager – deep dive into your experience – 45 min
3 Case study presentation – showcase your strategic approach – 1 hour
4 Final conversation with Sophie, Director of Inbound Marketing – culture fit & vision alignment – 30 min

Benefits

• BSPCE (ESOP) - stock options.
• Meal vouchers (Swile): €10.50/day, 50% covered by Yousign.
• Health insurance (Alan): Basic plan at €62.50/month, 50% covered by Yousign.
• Life & disability insurance: 100% employer-covered.
• Wellbeing: Axomove (4 physio sessions) and Moka.care (4 therapy/coaching sessions).
• Transportation: 50% reimbursement for public transport for hybrid workers.
• Leeto: Access to numerous employee discounts (cinema, travel, leisure, sports, etc.).
• Time off: 10 RTT days/year, plus menstrual leave, parenthood benefits, seniority days, and “journée de solidarité.”
• Additional benefits: 1 volunteering day/year, learning & development budget, and more.

Why join Yousign now?

• A mission that matters in a world challenged by AI-driven fraud
• A vision built on integrity
• A European & sovereign platform
• A certified B Corp
• The golden age of Yousign