CRM Lead: Personalization & Insights for Patient Journeys

Doctolib; Paris; Sur place; EUR 65 000 - 85 000; Plein temps

Résumé du poste

A healthcare technology firm in Paris is seeking a CRM Manager to lead marketing strategies through advanced data analysis and segmentation. The role requires a Bachelor's or Master's degree and at least 7 years of CRM management experience, with expertise in platforms like Salesforce or Braze. Candidates should excel in cross-functional collaboration and demonstrate a strong analytical mindset. This position promotes diversity and ensures equal opportunity for all applicants.

Qualifications

• At least 7 years of experience in CRM management, specifically managing CRM platforms.
• Strong understanding of marketing automation and data analysis tools.
• Proven ability to manage multi-regional or global projects.

Responsabilités

• Utilize advanced analytics to drive strategic marketing decisions.
• Develop personalized marketing messages using CRM tools.
• Oversee all transactional communications from a central perspective.

Connaissances

Technical CRM Expertise

Analytical Skills

Cross-Functional Collaboration

Formation

Bachelor’s or Master’s degree in Marketing, Business, Technology, or related field

Outils

Salesforce

Braze

Microsoft Dynamics

Description du poste

A healthcare technology firm in Paris is seeking a CRM Manager to lead marketing strategies through advanced data analysis and segmentation. The role requires a Bachelor's or Master's degree and at least 7 years of CRM management experience, with expertise in platforms like Salesforce or Braze. Candidates should excel in cross-functional collaboration and demonstrate a strong analytical mindset. This position promotes diversity and ensures equal opportunity for all applicants.