Coordinateur MARCOM EMEA (H/F)

HM.CLAUSE; Valence; Sur place; EUR 45 000 - 60 000; Plein temps

Résumé du poste

A leading global vegetable seed company is seeking a MARCOM Coordinator for an 18-month term. This role involves overseeing marketing and communication operations in the Export zone and developing regional strategies. Ideal candidates should have proven B2B marketing experience, team management skills, and be fluent in English along with another language. The position requires strong project management, analytical skills, and experience with marketing tools. This is an opportunity to contribute to strategic development in an international context.

Qualifications

• Proven experience in B2B marketing and communications in an international environment.
• Successful initial experience in managing an individual or team.
• Dual operational and strategic skills are essential.
• Excellent command of English; second language is a plus.
• Strong project management skills.
• Analytical mind and results-oriented approach.
• Good knowledge of marketing automation tools and Adobe software.

Responsabilités

• Oversee MARCOM activities in the Export zone.
• Develop and monitor marketing/communication plans.
• Implement MARCOM initiatives.
• Manage and support a MARCOM Specialist.
• Oversee the country's MARCOM strategy.
• Lead and support change.
• Monitor budget and follow-up with the sales team.
• Support regional campaign deployment.

Connaissances

B2B marketing and communications

Team management

Project management

Analytical skills

Marketing automation tools

Adobe InDesign

Adobe Photoshop

Fluency in English

Fluency in Italian or Spanish

Description du poste

HM.Clause, a business unit of the Limagrain Group, is a global leader in the development, production, and marketing of vegetable seeds. HM.Clause is one of the top five vegetable seed companies in the world. With more than 2,000 varieties in over 20 vegetable crops, HM.Clause provides innovative solutions to growers around the world.

Job Description

First 6 months: operational support

• Oversee MARCOM activities in the Export zone
• Develop and monitor marketing/communication plans for the zone
• Implement MARCOM initiatives (multi-channel communication, events, etc.)
• Monitoring and approving communication materials in line with the HM.CLAUSE brand identity (brochures, catalogs, advertisements, events, visuals)
• Management and support of a MARCOM Specialist
• Overseeing the country's MARCOM strategy and monitoring the rollout of local campaigns
• Leading and supporting change
• Budget monitoring
• Follow-up meetings with the local sales team
• Support and deployment of regional campaigns (Foodchain)
• Alignment with various stakeholders
• Coordinate events, service providers, content, and message adaptation
• Define, measure, and analyze KPIs

Next 12 months: strategic development

In addition to the above tasks

• Collaborate with the EMEA MARCOM Manager to jointly develop the region's marketing/communications strategy
• Understand business objectives
• Translate business objectives into annual MARCOM plans for the EMEA region
• Prioritize campaigns
• Identify targets, messages to be communicated, and communication channels
• Monitor performance indicators and propose adjustments to strengthen the impact of actions.

Function

As part of preparations for a management transition within the Marketing/Communication (MARCOM) department, we are recruiting a MARCOM Coordinator for a period of 18 months.

This Progressive Position Will Consist Of Two Phases

• An initial period focused on the operational management of the Export division and the remote management of a local MARCOM team,
• Followed by a second phase focused on developing strategic skills alongside the department manager, with a view to supporting the development of international MARCOM plans.

Required Profile

• Proven experience in B2B marketing and communications in an international environment.
• Successful initial experience in managing an individual or team (hierarchical or cross-functional).
• Dual operational and strategic skills.
• Excellent command of English (written and spoken), a second language (Italian or Spanish) would be a plus.
• Strong project management skills and ability to manage several actions simultaneously.
• Analytical mind and results-oriented.
• Good knowledge of marketing automation tools and Adobe software (InDesign, Photoshop)