Chief Commercial Officer – Northland Hotel Group

Hospitality Sales & Marketing Association International; Caen; Sur place; EUR 100 000 - 150 000; Plein temps

Résumé du poste

A leading hospitality company in Normandie, France is seeking a Chief Commercial Officer to spearhead commercial growth across the hotel brands. The role involves leading integrated teams in Sales, Marketing, Revenue Management, and more to develop cohesive strategies. Ideal candidates should have senior leadership experience in hospitality with a strong background in pricing, segmentation, and exceptional financial literacy. This position offers a chance to influence business performance and foster collaboration across the organization.

Qualifications

• Senior commercial leadership experience in hospitality or multi-brand travel/consumer-facing organization.
• Demonstrated success leading integrated teams across multiple commercial functions.
• Proven track record improving RevPAR index and overall revenue performance.
• Deep understanding of pricing, segmentation, and distribution strategy.
• Strong financial literacy with knowledge of EBITDA impact.

Responsabilités

• Build and lead a unified commercial strategy across hotel brands.
• Lead Sales, Marketing, Distribution, Revenue Management, and Loyalty teams.
• Improve channel mix and direct channel performance.
• Establish partnerships with industry organizations and B2B buyers.
• Oversee commercial analytics and performance reporting.

Connaissances

Strategic leadership

Commercial acumen

Entrepreneurial mindset

Data-informed decision-making

Collaborative leadership

Formation

Bachelor’s degree

MBA preferred

Description du poste

Northland Properties, owner and operator of the Sandman, Sandman Signature, and Sutton Place hotel brands, is hiring a Chief Commercial Officer to lead the next chapter of commercial growth and brand evolution. This executive will unify Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty into one integrated commercial function aligned to Northland’s long-term ownership and operating model.

Our fully integrated approach - where we build, own, and operate almost every asset -creates an entrepreneurial, people-first culture where leaders are empowered to innovate, collaborate, and elevate performance across the portfolio.

What You Will Lead

• Enterprise commercial strategy across all hotel brands
• Integration of Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty
• Strengthening of direct channels, market share, and overall revenue performance
• Development and execution of demand-generation strategies across B2B and B2C segments
• Industry engagement with tourism bodies, corporate buyers, TMCs, OTAs, consortia, and key partners
• Customer-focused commercial strategies that reflect evolving traveler and buyer needs
• Commercial activation at the property level in partnership with Operations and Finance
• A high-performing commercial leadership team and a culture of collaboration, accountability, and cross-functional alignment

Key Responsibilities

• Build and lead a unified commercial strategy that supports growth across the full portfolio
• Lead the Sales, Marketing, Distribution, Revenue Management, and Loyalty team under one coordinated structure
• Improve channel mix, pricing, segmentation, and demand generation across all revenue streams
• Strengthen brand positioning, loyalty engagement, and direct channel performance
• Establish strong partnerships with industry organizations, tourism bodies, and B2B buyers
• Oversee commercial analytics, forecasting, reporting, and performance scorecards
• Translate commercial strategy into consistent, property-level execution
• Mentor and develop commercial leaders and emerging talent across the organization

Who You Are

• A strategic and modern commercial executive with broad commercial expertise
• A credible industry presence who builds strong partnerships across the travel ecosystem
• A collaborative and inclusive leader who brings teams together around shared priorities
• A customer-first, data-informed thinker with strong operational empathy
• A people-focused leader who thrives in entrepreneurial, long-term–minded cultures

Required Qualifications

• Senior commercial leadership experience in hospitality or a multi-brand travel/consumer-facing organization
• Demonstrated success leading integrated teams across Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty
• Proven track record improving RevPAR index, channel profitability, direct business, and overall revenue performance
• Deep understanding of segmentation, pricing, distribution strategy, digital engagement, and modern commercial planning
• Established credibility with corporate travel buyers, TMCs, OTAs, tourism partners, and industry associations
• Strong financial literacy with the ability to connect commercial strategies to EBITDA impact
• Experience collaborating closely with Operations and Finance to drive property-level execution
• Bachelor’s degree required; MBA preferred