Social Media & Influence Specialist

Pernod Ricard; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading beverage company in Madrid is seeking a Social Media & Influence Specialist to enhance brand presence across social channels and influencer marketing. This pivotal role involves leading the strategy, overseeing Community Managers, and collaborating with agencies to create impactful content. Candidates must have at least 5 years of experience in similar roles, a proven track record in delivering successful social media programs, and a strong understanding of cultural trends. Fluency in English is essential, while additional languages are advantageous.

Formación

• At least 5 years of experience in Social Media and influencer marketing.
• Proven track record delivering impactful social programs.
• Experience managing agencies and teams.

Responsabilidades

• Define and lead the Social Media & Influence strategy.
• Oversee a team of Community Managers for daily execution.
• Partner with agencies to deliver creative content and activations.
• Design and manage influencer relationships across various categories.
• Ensure consistency in brand communication across all touchpoints.

Conocimientos

Social Media Strategy

Influencer Marketing

Cross-functional Collaboration

Project Management

Creative Thinking

Descripción del empleo

Leads an integrated approach to owned social channels and influence marketing, spearheading strategies that elevate the consumer experience and drive engagement across Pernod Ricard Spain’s portfolio of brands.

Through creativity, cultural relevance and cross‑functional collaboration, this role ensures our brands show up boldly and consistently in social and influencer ecosystems. The position reports to Senior Media Manager within the Marketing Acceleration for Spain.

Key responsibilities

We are seeking an inspiring Social Media & Influence Specialist to take our brands’ presence to the next level. This role is for a visionary who enjoys crafting bold strategies, cultivating creativity, and driving impactful results through collaboration and innovation. You will own the strategic vision for our Social Media and Influence agenda, ensuring these channels are a key driver of brand love, consumer engagement, and business growth.

You will oversee a talented team of three Community Managers from agency partner, empowering them to deliver exceptional day‑to‑day execution while continuously raising our standards. Partnering closely with our roster of creative agencies, media, influencer and earned media teams, you will orchestrate a cohesive approach that maximises impact and amplifies our voice.

• Define and lead the Social Media & Influence strategy in line with brand and business objectives.
• Oversee a team of Community Managers (in‑housing partner) to ensure best‑in‑class daily execution.
• Partner with creative, media, PR and influencer agencies to deliver standout, brand‑right content and activations.
• Design and manage the influencer approach (macro / micro / nano, KOLs, ambassadors), building long‑term, authentic relationships.
• Ensure consistency in tone of voice, visual identity and best practices across all social and influencer touchpoints.
• Share results, learnings and inspiration regularly with brand and transversal teams.
• Strong collaborator, comfortable working with multiple stakeholders and “internal clients” – impeccable organisation and ability to manage multiple projects and teams simultaneously.
• Deep passion and understanding of social platforms, creators and culture.
• Creative, trend‑savvy mindset with a sharp eye for impactful ideas and talent. With your finger on the pulse of digital culture, you will proactively identify new trends, formats, creators and market opportunities to develop creative ideas for our brands.
• Strategic yet hands‑on, able to move from big picture to execution quickly to define KPIs and make data‑driven decisions.
• Clear, confident communicator, able to brief, inspire and give feedback.
• Solution‑oriented, adaptable and comfortable in a fast‑changing environment.
• Specialised in brand building in social environments, operating from brand territories and always‑in strategies, leveraging social listening to convert conversation into cultural relevance, creative effectiveness and results.

Requirements

• Required experience at least 5 years in Social Media and influence / creator marketing, ideally on lifestyle, FMCG brands, entertainment or fast‑food.
• Proven track record delivering impactful Social & Influence programs exceeding objectives on owned social and influencer activations.
• Experience managing agencies and partners, as well as guiding or mentoring teams.
• English is a must; additional languages are a plus.

Job Posting End Date: 2026-01-25

Target Hire Date: 2026-02-09