Senior tracking specialist

Uptimal; A distancia; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A consulting firm is seeking a Tracking Specialist to implement, maintain, and optimize tracking systems remotely from Spain. This full-time role involves designing tracking architectures and ensuring data accuracy. Ideal candidates should possess strong skills in web/app tracking, server-side setups, and Java Script. Responsibilities include managing tracking setups, developing APIs, and improving data quality. Growth opportunities are available into leadership roles, and flexibility around working hours is offered.

Servicios

Flexible work setup

Opportunity for growth

Support for continuous learning

Formación

• Strong expertise in web and app tracking implementation.
• Proven experience with server-side tracking setups.
• Excellent Java Script development skills.

Responsabilidades

• Designing and deploying tracking architectures.
• Implementing and debugging tracking setups.
• Managing tag management systems.

Conocimientos

Web and app tracking implementation

Server-side tracking setups

Java Script development

API development and integration

Tag Management Systems

Google Analytics 4

Analytical skills

SQL

Big Query familiarity

Consent Management Platforms

Descripción del empleo

READ BEFORE YOU APPLY

This role is strictly technical. It is not suitable for candidates with a purely functional, marketing or project management background. Hands‑on experience in tracking implementation, Java Script, server‑side tracking and data querying is required.

Company Description

Uptimal is an independent consulting firm with expertise in Data, Engineering, Digital Marketing, Analytics and Mar Tech. We leverage data‑driven insights to help businesses achieve accelerated growth. Our tailored marketing and analytics solutions deliver measurable impact and value, supporting organizations in making informed, strategic decisions. By combining innovative technology and expert knowledge, Uptimal aims to empower businesses to reach their full potential.

Role Description

This is a full‑time remote role for a Tracking Specialist based in Spain. The role focuses on the technical implementation, maintenance, and optimisation of tracking and measurement systems across web and mobile applications.

The Tracking Specialist is responsible for designing and deploying client‑side and server‑side tracking architectures, ensuring accurate, scalable and compliant data collection. The role works closely with product, marketing and data teams to translate measurement requirements into robust technical implementations.

Day‑to‑day responsibilities include implementing and debugging tracking setups, developing and maintaining APIs and data collection endpoints, managing tag management systems and continuously improving data quality, reliability, and performance.

Qualifications

• Strong expertise in web and app tracking implementation, including event modeling and data layer design.
• Proven experience with server‑side tracking setups, such as server‑side Google Tag Manager or custom server‑side collection architectures.
• Excellent Java Script development skills, with a focus on clean, maintainable, and well‑structured tracking code.
• Experience developing and integrating APIs for event collection, transformation, and delivery to analytics and marketing platforms.
• Hands‑on experience with multiple Tag Management Systems (TMS) and complex tag, trigger, and variable configurations.
• Advanced proficiency in Google Analytics 4, including event schemas, parameters, and validation workflows.
• Strong analytical and debugging skills to validate data accuracy and resolve tracking issues.
• Good command of SQL for querying, validating, and analysing event‑level data.
• Familiarity with Big Query for working with large‑scale analytics datasets.
• Experience implementing and configuring Consent Management Platforms (CMP) and ensuring tracking compliance.

Flexibility and Growth

Flexible work setup : Fully remote role with flexibility around working hours, focused on outcomes and ownership.

High impact : You will work on tracking architectures that directly influence product decisions, marketing performance and data reliability.

Growth path : Opportunity to grow into a Lead Tracking role, owning measurement strategy, technical standards and implementation frameworks across multiple clients and platforms.

Technical development : Exposure to modern tracking stacks including server‑side tracking, Big Query‑based validation, multi‑TMS environments and privacy‑first measurement practices.

Continuous learning : Support for upskilling through real‑world projects, internal knowledge sharing and improving how tracking is implemented and validated at scale.