Senior Programmatic Advertising Consultant

Dept; Madrid; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading digital agency is seeking a highly motivated Senior Programmatic Advertising Consultant in Madrid. This role involves managing programmatic campaigns and working closely with clients to enhance their digital advertising strategies. Ideal candidates will have extensive experience with the Google Stack and proven analytical skills to provide actionable insights. Employees at this company benefit from numerous offerings including training programs, health contributions, and a diverse work environment.

Servicios

Health contribution

Multisport programme

Skill development training

Formación

• Extensive experience in programmatic advertising with a focus on Google Stack.
• Strong understanding of digital advertising ecosystem and campaign management.
• Excellent communication skills and experience presenting to clients.

Responsabilidades

• Manage programmatic campaigns across multiple platforms.
• Analyze campaign data and provide insights to clients.
• Devise strategies and tackle client objectives effectively.

Conocimientos

Programmatic advertising

Analytical skills

Communication skills

Herramientas

DV360

The Trade Desk

Google Ads

Analytics

Descripción del empleo

Senior Programmatic Advertising Consultant

Madrid, Skopje, Amsterdam, Rotterdam, Zagreb, Split

This role is part of our EMEA Creative & Media team. Our team blends imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients like Netflix, Logitech, Just Eat Takeaway, Philips & Meta.

JOB PURPOSE

Joining this team means working closely with our Programmatic Team that spans a number of offices across Europe. Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media which contribute to the clients goals. Whether through real-time bidding or direct deals with publishers, we make sure to drive the best results.

We are seeking a highly motivated and experienced Senior Programmatic specialist to join our team. The Programmatic specialist will be responsible for managing programmatic campaigns (both local & global) across multiple platforms, optimising campaigns for performance, providing insights and recommendations, and leading programmatic best practices within the team for a number of core clients. As a senior you will be a strong strategic partner in programmatic for our clients and will also challenge the team members and support them to get the best out of themselves.

The ideal candidate will have a strong background in programmatic advertising, with a deep understanding of the digital advertising ecosystem and experience in managing campaigns on the Google stack (DV360, CM360), experience working with The Trade Desk is also preferable. The candidate should be comfortable guiding team members to adopt programmatic best practices and upskilling the team. Channel experience required for this role includes: video, display, digital audio, digital outdoor, and CTV.

KEY RESPONSIBILITIES

• Participate in pitches from a programmatic point of view.
• Stay up to date with current trends, developments and opportunities that add value for the customer and are critical of the work we deliver.
• Devise solid strategies and turn them into best in class tactics for great clients.
• With your knowledge you develop a plan that not only advises the most suitable creatives, but also how we effectively reach the target group and efficiently achieve the client's objectives.
• You translate the results into insights, advice and new plans that you can present clearly at every level.
• Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges
• Analyze campaign data to provide insights and recommendations to clients
• Deliver and present work with data-driven insight and analytics both internally and externally.

WHAT WE ARE LOOKING FOR

• Extensive relevant & proven experience in programmatic advertising, with a deep knowledge of the Google Stack, Google Ads (Display/Video), DSP (e.g. Adform, Tradedesk, DV360), GMP and Analytics
• Strong understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
• Strong analytical skills and ability to provide insights and recommendations based on data
• Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams
• Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels
• Excellent written and verbal communication skills

WE OFFER

Note: benefits may vary by location.

• Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme;
• Awesome clients. Whether big, small, local or global — at DEPT you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.