Senior Digital Marketing Strategist

beBeeProgrammatic; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading online gaming company in Madrid is looking for a Paid Media Manager to optimize campaigns across various platforms. The candidate should have 4-6 years of experience in programmatic advertising, with expertise in managing large budgets and driving player acquisition strategies. This role offers a permanent contract and a dynamic work environment within the gaming sector.

Servicios

Ongoing training

Opportunities for growth

Modern office

Formación

• 4-6 years of experience in Paid Media/Programmatic within gaming or high-volume apps.
• Advanced knowledge of Google Ads and programmatic platforms.
• Experience managing large budgets in international campaigns.

Responsabilidades

• Plan and optimize daily Paid Media campaigns.
• Drive new player acquisition through performance strategies.
• Monitor and optimize CPIs, CPAs, and ROAS.

Conocimientos

Paid Media Management

Programmatic Advertising

Google Ads

Meta Ads

Analytics

Herramientas

Google Analytics 4

Tag Manager

DV360

Descripción del empleo

Overview

We are a leading company in the online gaming sector, with an international presence and continuous growth. Our mission is to attract and retain players by offering safe, innovative, and high-quality experiences.

Responsibilities

• Plan, execute, and optimize daily Paid Media campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads Manager (Facebook / Instagram), and DSPs (DV360, The Trade Desk, Xandr, Amazon Ads).
• Drive new player acquisition through multichannel performance strategies.
• Define audiences, retargeting, and lookalike strategies to increase conversions.
• Monitor and optimize CPI, CPA, LTV, and ROAS.
• Collaborate with CRM, analytics, and product teams to maximize full-funnel profitability.
• Ensure compliance with advertising regulations in the online gaming sector across different markets.
• Prepare detailed reports with insights and actionable recommendations.

Requirements

• A minimum of 4–6 years of experience in Paid Media / Programmatic within gaming, betting, e-commerce, or high-volume apps.
• Advanced knowledge of Google Ads, Meta Ads, and DSPs (DV360, The Trade Desk, etc.).
• Experience managing large budgets and international campaigns.
• Strong command of GA4, Tag Manager, pixels, and Conversion API.
• A results-driven mindset with a strong focus on performance and business metrics (ROI, ROAS, LTV).

Nice to Have

• Experience in user acquisition for mobile apps (Google App Campaigns, Apple Search Ads).
• Certifications in Google Ads, Meta Blueprint, or DV360.
• Knowledge of the cookieless ecosystem, server-side tracking, and multi-touch attribution.
• Additional languages (English or others) to manage international campaigns.

Conditions

• A permanent contract with us.
• Salary : based on experience and programmatic expertise.
• Work model : initially on-site in Madrid.
• A dynamic, international environment with opportunities for growth within the Group.
• Ongoing training and participation in high-impact projects focused on player acquisition.
• Modern offices in central Madrid, very well connected by public transport.