Retention marketing manager

Weekendesk; Sallent; Híbrido; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A travel booking company in Sallent seeks an experienced Retention Manager to own the CRM and user retention strategy, including lifecycle management and automated marketing across multiple channels. The ideal candidate will have over three years of experience in CRM, strong skills in email marketing, and a data-driven mindset. The role offers a hybrid work model, health insurance, and various employee perks like meal vouchers and social events.

Servicios

Meal Vouchers: 5€/day

Hybrid Work Model: 3 days office, 2 remote

Health Insurance

Employee Discount: 20%

Referral Bonus

Free coffee and fresh fruit

Social Events

Formación

• 3+ years of experience in CRM or marketing automation with email and retention ownership.
• Hands-on experience with Insider or a similar CRM platform.
• Strong testing mindset and data analysis ability.

Responsabilidades

• Own email marketing and CRM strategies across all channels.
• Build and scale retention programs to enhance customer loyalty.
• Develop innovative CRM content strategies to drive engagement.

Conocimientos

CRM

Email Marketing

Data Analysis

Loyalty Programs

Personalization

A/B Testing

Herramientas

Insider

Email Automation Software

Descripción del empleo

Overview

We are seeking an experienced Retention Manager to take full ownership of Weekendesk's user retention strategy, encompassing CRM, lifecycle management, loyalty programs, user engagement, and repeat rate performance across all markets. This role will be based in our Barcelona office. Ready to take on the challenge?

Your Role at Weekendesk

You'll be the end-to-end owner of CRM across all Weekendesk markets (FR, ES, BE, NL, IT). Full strategy. Full execution. Full impact. You will own the full CRM & lifecycle strategy across all markets and build automated journeys in Insider (email, push notifications, onsite personalization, SMS, WhatsApp).

KPIs You\'ll Drive

• Email revenue contribution
• Customer Lifetime Value (CLTV)
• Retention & repeat booking rate
• Automation coverage (% of CRM fully automated)

What You\'ll Do

• CRM & Lifecycle Execution
  • Own all email marketing: newsletters, transactional emails, and automated journeys
  • Design and optimize retargeting, abandoned booking, and re-engagement flows
  • Lead push notification strategy with strong cross-channel orchestration
  • Drive segmentation, personalization, and continuous testing (content, timing, formats)
• Retention & LTV Growth
  • Build and scale retention programs (loyalty, early access, referrals, win-back)
  • Act as the LTV owner, identifying churn points and lifecycle opportunities
  • Partner closely with Product, UX/UI, and Tech to align CRM with product experience
• Content & Innovation
  • Develop high-impact CRM content strategies to drive engagement and conversion
  • Lead innovative initiatives (e.g. AI-generated guides, travel inspiration, buyer resources)
  • Ensure CRM actions are reflected on-site via personalized experiences
• Data & Optimization
  • Track and report CRM performance (OR, CTR, conversion, LTV)
  • Own a strong A/B testing framework within Insider
  • Work with Data teams to ensure clean, usable customer data

Does This Sound Like You?

• 3+ years of experience in CRM, lifecycle, or marketing automation, with strong ownership of email and retention
• Hands-on experience with Insider or a similar enterprise CRM platform
• Systems thinker, comfortable building scalable workflows, triggers, segmentation, and personalization
• Experience with omnichannel CRM (email, push, SMS, WhatsApp, onsite personalization)
• Strong testing and optimization mindset (A/B testing, insights-driven decisions)
• Comfortable with data: reading dashboards, defining metrics, spotting patterns
• Proven experience building automated journeys, transactional emails, and retention programs that drive repeat bookings and LTV
• Curious, experimental, and continuously looking to improve
• AI-enthusiast, already using AI tools for copy, insights, testing, or personalization
• Clear, warm writing style aligned with the Weekendesk brand

Perks & Benefits

• Meal Vouchers: 5€/day net (Ticket Restaurant) to keep you fueled
• Hybrid Work Model: 3 days at the office, 2 remote, plus 10 home office days per year. Work from anywhere in Europe within a 1-hour time difference!
• Health Insurance: Private coverage with exclusive discount.
• Employee Discount: 20% off Weekendesk bookings—because you deserve a break too!
• Referral Bonus: Recommend talented friends and earn rewards.
• Office Perks: Free coffee and fresh fruit.
• Social Events: From afterworks and themed parties to our big Summer Event, there\'s always something to look forward to.

Ready to Take the Leap?

Apply today and don\'t forget to visit our website to know more about us!