Product Marketing Manager (Part-time)

Insense | TikTok & Meta Partner; A distancia; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

A leading marketing solutions provider is seeking a strategic Product Marketing Manager to shape the customer experience from touchpoint to conversion. In this role, you'll collaborate with Product, Marketing, Sales, and CX teams, transforming product features into compelling narratives. You will implement go-to-market strategies for new features and ensure effective communication and adoption. Strong storytelling abilities and experience in Product Marketing, particularly in B2B SaaS, are essential. Join us in driving success through innovative marketing strategies.

Formación

• 3 to 6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces.
• Strong storytelling and copywriting skills.
• Proven experience in feature or product launches and driving adoption.
• Familiarity with product-led or self-serve SaaS products (Nice to have).
• Experience with influencer marketing or UGC (Nice to have).

Responsabilidades

• Own the core positioning and messaging for Insense and key product areas.
• Develop a clear view of our segments, personas, and use cases.
• Own the GTM strategy for new features and releases.

Conocimientos

Product Marketing

Storytelling

Copywriting

Data-driven decision making

Cross-functional collaboration

Descripción del empleo

Overview

Insense is a SaaS-enabled marketplace and official creative partner of TikTok and Meta. We help brands scale paid social through high-performing UGC and whitelisted ads, powered by 70K+ creators across 35+ countries.

Hey there! We’re looking for a strategic Product Marketing Manager to shape the Insense experience, from first touch to conversion. You’ll work across Product, Marketing, Sales, and CX to understand our audience and market. You’ll turn product features into clear stories, help launch them, and make sure customers actually use them.

This role is open to anyone based in Americas or EMEA Time Zone. You must be available every working day between 8 am and 12 pm EST.

Who We Are Looking For

Required:

• 3 to 6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces
• Strong storytelling and copywriting skills, with hands-on experience creating product messaging for web pages, in-app prompts, lifecycle emails, sales decks, and enablement materials.
• Proven experience in feature or product launches and driving adoption, not just awareness
• Data-driven, using metrics like adoption, usage, and funnel performance to guide decisions
• Proven cross-functional collaboration with Product, Marketing, Sales, and CX
• Organized and proactive, comfortable being the first PMM and building the foundation from scratch
• Familiarity with product-led or self-serve SaaS products, where users can sign up, try the product, and upgrade on their own (Nice to have)
• Experience with influencer marketing or UGC, and with advertising or marketing tools (Nice to have)

Responsibilities

Build the Foundation: Audience, Positioning, Messaging

• Own the core positioning and messaging for Insense and key product areas.
• Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.
• Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.

Lead Product & Feature Go-to-Market (GTM)

• Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines.
• Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across:
  • Website & landing pages
  • In-app announcements
  • Email and lifecycle flows
  • Social and content
• Define launch and adoption KPIs and track how new releases perform.

Drive Feature Adoption & Product Communication

• Make sure users and prospects know about, understand, and use what we build.
• Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage.
• Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.

Customer & Market Insight

• Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
• Monitor competitors and market trends and turn insight into positioning and product marketing priorities.
• Represent the voice of the customer in Product and Marketing planning.

Sales & CX Enablement

• Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards.
• Train Sales and CX on what we’re launching, who it’s for, and how to talk about it.
• Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense.

Partner with Growth on Pricing & PLG

• Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.
• Bring customer and market context to pricing decisions and self-serve funnel changes.
• Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects.