Product Marketing Manager — GTM & Adoption for SaaS

Insense | TikTok & Meta Partner; A distancia; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

A leading marketing solutions provider is seeking a strategic Product Marketing Manager to shape the customer experience from touchpoint to conversion. In this role, you'll collaborate with Product, Marketing, Sales, and CX teams, transforming product features into compelling narratives. You will implement go-to-market strategies for new features and ensure effective communication and adoption. Strong storytelling abilities and experience in Product Marketing, particularly in B2B SaaS, are essential. Join us in driving success through innovative marketing strategies.

Formación

• 3 to 6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces.
• Strong storytelling and copywriting skills.
• Proven experience in feature or product launches and driving adoption.
• Familiarity with product-led or self-serve SaaS products (Nice to have).
• Experience with influencer marketing or UGC (Nice to have).

Responsabilidades

• Own the core positioning and messaging for Insense and key product areas.
• Develop a clear view of our segments, personas, and use cases.
• Own the GTM strategy for new features and releases.

Conocimientos

Product Marketing

Storytelling

Copywriting

Data-driven decision making

Cross-functional collaboration

Descripción del empleo

A leading marketing solutions provider is seeking a strategic Product Marketing Manager to shape the customer experience from touchpoint to conversion. In this role, you'll collaborate with Product, Marketing, Sales, and CX teams, transforming product features into compelling narratives. You will implement go-to-market strategies for new features and ensure effective communication and adoption. Strong storytelling abilities and experience in Product Marketing, particularly in B2B SaaS, are essential. Join us in driving success through innovative marketing strategies.