Product Manager

Werfen; Barcelona; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading diagnostics company is seeking a Product Manager responsible for leading product launches and market positioning for its portfolio. The ideal candidate has over 5 years of experience in the In Vitro Diagnostics sector, preferably with a focus on Hematology. Candidates should be fluent in English and Spanish, with strong project management and communication skills. This role involves collaboration with cross-functional teams and a travel requirement of up to 30%.

Formación

• Minimum 5 years in the IVD industry or hospital IVD laboratory, preferably in Hematology.
• Fluent in English and Spanish; Portuguese is a plus.
• Ability to work independently and collaboratively.

Responsabilidades

• Lead product launches through market research and competitive analysis.
• Monitor market trends to adapt strategies.
• Support sales with effective marketing materials.
• Ensure compliance with documentation and corporate standards.

Conocimientos

Business acumen

Project management

Presentation skills

Communication skills

Customer-focused

Educación

Bachelor's or Master's degree in Life Sciences or Medicine

Specialization in Hematology or Hemostasis

Qualification in Business Administration or Marketing

Herramientas

Digital marketing tools

SAP

Descripción del empleo

Job Summary

The Product Manager is responsible for defining and executing strategic initiatives aligned with market needs for the assigned product portfolio. This role encompasses end-to-end product management, including the development and implementation of comprehensive marketing support programs for a specific product line.

The Product Manager provides expert marketing guidance to field teams and customers, leveraging deep scientific knowledge to support the Business Line's objectives. Additionally, the role collaborates closely with cross-functional teams to shape tactical plans, navigate regulatory environments, and drive the overall success of the product in the market.

Key Accountabilities

• Lead the launch of new products through market research, competitive analysis, positioning, and development of value propositions and marketing materials.
• Monitor market trends and competitor activity to identify opportunities, threats, and strategic adjustments.
• Support the sales team with value-based arguments and tools to address customer and competitor objections effectively.
• Develop and maintain marketing assets, including brochures, presentations, catalogs, and digital campaign materials.
• Ensure accurate and compliant product documentation, including registrations, technical data sheets, safety files, and inserts.
• Coordinate and participate in key events such as workshops, congresses, and scientific sessions to enhance product visibility.
• Foster collaboration with Key Opinion Leaders (KOLs) to support product evaluations and drive scientific publications.
• Collaborate on technical tender documentation and support internal teams in the bidding process.
• Act as the primary marketing and technical contact for product lines, liaising with suppliers, technical services, and logistics to resolve product-related issues.
• Maintain up-to-date information in internal systems (e.g., SAP, Teams) and ensure compliance with corporate standards and the Werfen Code of Ethics.

Networking / Key relationships

Commercial team : AMs, KAMs and SAS

Technical Service, HelpLine, and Logistics

Contracting and Customer Service

Quality Assurance and Regulatory Affairs

Legal and Compliance

Strategic Business Unit

Other Werfen affiliates and Business Units in Spain and Portugal

Minimum Knowledge & Experience required for the position :

Education

Bachelor's or Master's degree in Life Sciences or Medicine is required; specialization in Hematology and / or Hemostasis is a plus.

A complementary qualification in Business Administration, Marketing, or a related field is preferred.

Experience

Minimum of 5 years of professional experience in the In Vitro Diagnostics (IVD) industry in a similar role, or in a medical / technical capacity within a hospital IVD laboratory—preferably within a Hematology / Hemostasis setting.

Languages

Fluent in English and Spanish (spoken and written).

Proficiency in Portuguese is considered an asset.

Additional Skills

Familiarity with digital marketing tools and strategies is a plus.

Skills & Capabilities :

Strong business acumen with a strategic mindset

Proven ability to work effectively both independently and as part of a collaborative team

Skilled in managing and executing projects with minimal supervision

Excellent presentation and communication skills, both oral and written

Customer-focused approach with a commitment to delivering value

For audit, compliance and regulatory purposes, the legal Company name is : [please populate with the legal Company name].

Creative thinker with the ability to develop innovative solutions

Well-developed organizational agility and adaptability in dynamic environments

Strong interpersonal skills with the ability to build and maintain effective business relationships

Solid planning and time management abilities

Results-driven, with a consistent focus on achieving objectives

Travel requirements :

Up to 30% of time

Territory

oSpain and Portugal

oOthers, occasionally due to business activity