Paid Media Specialist - English

RightHand; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A digital marketing firm is seeking a Paid Media Specialist with extensive experience in managing digital campaigns, particularly for the U.S. market. The role requires a minimum of five years in healthcare marketing, focusing on both consumers and healthcare professionals across programmatic platforms such as StackAdapt, Meta, and Google Ads. Candidates should have strong analytical skills and a high level of English proficiency, with the ability to work U.S. hours and travel when necessary.

Formación

• At least 5 years experience managing digital marketing campaigns.
• High level of English / bilingual proficiency.
• Availability to work U.S. hours starting at 12:00 PM.

Responsabilidades

• Manage and optimize paid media campaigns for the U.S. market.
• Collaborate with creative and strategy teams.
• Analyze and report on media performance metrics.

Conocimientos

Campaign management across programmatic, Meta, and Google Ads

Healthcare marketing experience targeting B2C and HCP

Budget management and optimization

Analytical skills with Google Analytics and reporting

Descripción del empleo

Overview

From RightHand, a company specializing in attracting and retaining digital talent, we are looking for a Paid Media Specialist with a proven experience in both strategy and hands-on implementation of paid media campaigns, with a strong focus on awareness and performance marketing across programmatic platforms (e.g., StackAdapt, Doceree), as well as Meta and Google Ads. The role involves managing high-impact digital campaigns primarily for the U.S. market, targeting both consumers and healthcare professionals.

Required experience

• Hands-on experience managing and optimizing campaigns across programmatic (StackAdapt, Doceree), Meta, and Google Ads.
• Proven track record in healthcare marketing, with experience targeting both B2C (consumers) and HCP (healthcare professional) audiences.
• Strong strategic thinking and the ability to translate objectives into actionable multi-channel strategies, KPIs, and performance benchmarks.
• Knowledge in audience segmentation, contextual targeting, dynamic creative optimization, and retargeting.
• Skilled in budget management and optimization to ensure maximum ROI and effective spend distribution across awareness and performance layers.
• Analytical and reporting skills using Google Analytics, Business Manager, and Looker, with a solid understanding of media and conversion metrics.
• Ability to collaborate with creative, content, and strategy teams and report directly to the Head of Paid Media.
• Continuous learning mindset and curiosity for emerging ad technologies and media trends.

Requirements

• High level of English / bilingual proficiency.
• Availability to work U.S. hours (starting at 12:00 PM).
• Willingness to travel to the U.S. for meetings when required.
• At least 5 years of experience managing programmatic, Meta, and Google Ads campaigns.
• Strong analytical capabilities and a deep understanding of B2C and HCP media performance metrics.

If you meet the requirements and are ready for a new challenge in your career, we look forward to receiving your application!