Marketing Coordinator

Ommatidia LIDAR; Madrid; Presencial; EUR 35.000 - 45.000; Jornada completa

Descripción de la vacante

An innovative technology startup in Madrid is seeking a proactive Marketing & Communications Coordinator to enhance brand recognition and drive digital marketing strategies. Responsibilities include managing the website, overseeing social media, creating engaging content, and coordinating events. Ideal candidates will have a Bachelor's degree in relevant fields, along with 3-5 years of experience in digital marketing and communications. Strong proficiency in tools like Google Analytics and WordPress is essential, as well as excellent English communication skills. The position offers an opportunity to contribute directly to the company's growth in dynamic sectors.

Formación

• 3-5 years’ experience in digital marketing or communications.
• Strong proficiency in various digital tools and platforms.
• Excellent communication skills in English, knowledge of Spanish is a plus.

Responsabilidades

• Manage and update the company website for SEO optimization.
• Oversee social media content across digital channels.
• Coordinate Ommatidia LiDAR's participation in industry events.

Conocimientos

Digital marketing

Communication

Event coordination

Content creation

SEO optimization

CRM systems

Educación

Bachelor’s degree in Marketing, Communications, or Business

Master’s degree (preferred)

Herramientas

WordPress

Google Analytics

Mailchimp

Adobe Suite

Canva

Descripción del empleo

Ommatidia LiDAR is an innovative technology startup based in Madrid, Spain and Rijswijk, The Netherlands specializing in advanced laser radar systems, FMCW LiDAR, and multi-channel laser Doppler vibrometry. Our cutting‑edge solutions are transforming industries such as automotive, structural health monitoring, infrastructure, robotics, energy, security, and railway transportation by providing unparalleled precision in vibration measurement and 3D imaging. We are expanding our team with a proactive and creative Marketing & Communications Coordinator eager to contribute to our international growth and brand recognition. As the Marketing & Communications Coordinator, you will play a pivotal role in shaping and executing our digital marketing strategy, managing internal and external communications, and coordinating our presence at prominent industry events. Your work will directly contribute to the visibility of our advanced technologies and strengthen our market position.

Duties and responsibilities

• Manage and regularly update our website, optimizing for user experience and SEO.
• Oversee content creation and scheduling across social media (LinkedIn, Twitter, YouTube) and digital channels.
• Develop engaging digital content, including articles, newsletters, case studies, and technical posts.
• Monitor and analyze digital metrics using tools like Google Analytics and report insights to management.
• Coordinate internal communications (newsletters, company updates) fostering a positive brand culture.
• Draft and distribute external communications, press releases, and announcements.
• Maintain consistent branding across all company materials and platforms.
• Plan, organize, and support Ommatidia LiDAR's participation in international trade fairs, exhibitions, conferences, and webinars.
• Coordinate event logistics, liaise with event organizers, booth designers, and suppliers.
• Prepare promotional materials and demonstrations aligned with the company strategy.
• Follow up on event leads, assisting sales teams with CRM updates and outreach campaigns.
• Create and update promotional materials (brochures, technical sheets, presentations, and videos).
• Maintain an organized marketing asset library accessible to internal stakeholders.
• Assist in generating targeted digital marketing campaigns and managing leads in coordination with the sales team.
• Engage with relevant online communities, forums, and professional networks to enhance brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields. Master
• 3-5 years’ experience in digital marketing, communications, or events coordination.
• Strong proficiency in digital tools : WordPress, Google Analytics, LinkedIn, Mailchimp, CRM systems, and graphic design software (Adobe Suite, Canva).
• Excellent written and verbal communication skills in English (Spanish and other European languages a strong plus).
• Highly organized with the ability to manage multiple tasks and meet deadlines effectively.
• Ability and willingness to travel occasionally for events and fairs.
• Demonstrated ability to work independently with a proactive approach to problem-solving.
• Interest or prior experience in technology sectors such as scientific instrumentation, LiDAR or robotics will be advantageous.