Iberia AI-First Product Marketing Lead

WomenTech Network; Madrid; Híbrido; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A global technology company is hiring a Product Marketing Manager for Iberia to enhance their presence in the Spanish and Portuguese markets. This strategic leader will shape product marketing activities, craft compelling local messages, and drive customer engagement. The role requires fluency in Spanish or Portuguese, with a strong background in B2B SaaS and the accounting sector. The company offers a hybrid working style from Madrid or Barcelona, alongside a comprehensive benefits package emphasizing flexibility and well-being.

Servicios

Flexible benefits for health, meals, and childcare

Free access to mental health resources

Flexible working hours and location

Generous annual leave and volunteering days

Life and disability insurance

Formación

• Proven senior experience in Product Marketing within B2B SaaS, fintech, or accounting software.
• Deep understanding of the accounting profession.
• Ability to connect insight to action, designing effective pricing models.

Responsabilidades

• Lead all aspects of product activation and customer engagement.
• Develop localized messaging frameworks tailored to accountant personas.
• Conduct market research and customer discovery in Spanish and Portuguese.

Conocimientos

Fluent in Spanish or Portuguese

Strategic marketing leadership

Data-driven decision-making

Communication and storytelling

Descripción del empleo

A global technology company is hiring a Product Marketing Manager for Iberia to enhance their presence in the Spanish and Portuguese markets. This strategic leader will shape product marketing activities, craft compelling local messages, and drive customer engagement. The role requires fluency in Spanish or Portuguese, with a strong background in B2B SaaS and the accounting sector. The company offers a hybrid working style from Madrid or Barcelona, alongside a comprehensive benefits package emphasizing flexibility and well-being.