Global Media Lead

Havas Media Group Spain; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading media company in Barcelona seeks a Media Development Manager to develop and implement best practices for media experiences. This role requires 8+ years of strategic planning experience and advanced English skills. You'll work closely with data and strategy teams, ensuring the delivery of optimal media plans while building relationships with key stakeholders. Join us in creating innovative media strategies that elevate client satisfaction and performance.

Formación

• 8+ years professional experience in strategic planning.
• Advanced English language skills required.

Responsabilidades

• Develop and deploy best practices for media experiences.
• Implement a standard way of developing media plans.
• Work closely with data and strategy communities.
• Build relationships with creative stakeholders.
• Ensure optimal media experience delivery.

Conocimientos

Understanding the business

Taking initiative

Focusing on performance

Building collaborative relationships

Media and media planning

Strong negotiation skills

Data processing and management

Marketing Strategy

Educación

Bachelor’s or Master’s degree in Business, Marketing or Advertising

Herramientas

Advertising technologies

Operational performance management tools (e.g. Pilot, Magnitude)

Audience planning tools (e.g. Polaris)

Office software

Descripción del empleo

Description

: The Media Development Manager is responsible for developing and deploying best practices for media experiences. S / He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.

The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.

Mission & Responsibilities

M ediaExperiencebest practices

• Embody the Mx excellence
• ChampionHavasuniqueapproach to ‘media planning +’ in the form of Mx –emphasizingmedia experience versus media planning whichincludesconnection, context and content
• Work closely with data and strategy communities as well as client leadershipand specialists’teams
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
• Contribute tothe client satisfaction
• Ensure optimal Mx delivery
• Ensure audience planning and data integrationfrom Mx brief toMxmeasurement

Media Experience ownership

Create optimal Mx, defined as Connection x Context x Content

• Work withAudienceArchitect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on client, brief and strategy
• Deliver overallexperienceand articulation of how channels work together
• Input measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teams

Create and present Mx Story to clients

• Createthe Mx guidelinesin liaise with relevant internal specialist teams
• Ensure quality control on plan recommendationagainst Mx delivery
• Provide insightful post campaign optimization

Previous Experience & Industry Background

• 8+ yearsprofessional experience instrategic planning
• Media, Brand

Qualifications & Languages :

• Bachelor’s orMaster’sdegree in Business, Marketing or Advertising
• Languages : English (Advanced)

Soft skills & Competencies

• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media and media planning
• Mx Champion (Connection,Context, Content)
• Omnichannel
• Strong negotiation skills
• Elite Programmatic
• Data processing and management
• Marketing Strategy

Technical skills

• Advertising technologies
• Operational performance management tools (e.g.Pilot, Magnitude)
• Audience planning tools(e.g.Polaris)
• Office software

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.