GLOBAL HEAD OF CONTENT MARKETING (REMOTE)

Speexx digital publishing AG.; Córdoba; Híbrido; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading digital learning company in Córdoba is seeking a B2B marketing leader to drive demand generation and brand visibility. This role demands a proven track record in enterprise software marketing and effective team leadership. The candidate should be proficient in both Spanish and English, with strong skills in digital marketing and AI adoption. Flexible working hours, a multicultural team, and opportunities for continuous learning are part of the offering.

Servicios

Flexible working hours

International, multicultural team

Culture of learning

Award-winning language training

Confidential psychological counselling

Formación

• Proven senior marketing experience in an international environment.
• Strong background in B2B enterprise software marketing.
• Hands-on success in multi-channel campaigns.

Responsabilidades

• Lead and inspire a high-performing marketing team.
• Develop and implement a comprehensive marketing strategy.
• Engage in industry dialogue and gather market intelligence.

Conocimientos

B2B marketing

Brand building

Demand generation

Customer marketing

Digital marketing

AI adoption

SEO

English proficiency

Spanish proficiency

Herramientas

CRM systems

Power BI

Marketing automation

Descripción del empleo

Speexx is the #1 platform for people development. Combining cutting-edge AI technology with world-class coaches, Speexx delivers digital business coaching and language training services for global workforces. Since 2012, Speexx has helped over 1500 international clients level up their organization's professional development and received over 200 accolades from top publications like G2, Fosway, and TIME Magazine for our best-in-class product. Together with our diverse network of trainers, coaches, and full-time Speexxies, we are building the future of learning and development.

About the Role

We're seeking a hands-on B2B marketing leader with a digital-first mindset and a proven track record in PR, brand building, demand generation, customer marketing, and tactical execution that drives results.

The ideal candidate has experience in enterprise software or SaaS, preferably in the L&D and HR-tech space, and can translate strategy into scalable growth across the full marketing funnel, from lead acquisition to sales conversion and customer retention.

Key Responsibilities

1. Lead and inspire a high-performing marketing team, fostering innovation, AI adoption, curiosity, continuous improvement, and data-driven execution.
2. Contribute strategic insights within the international marketing team.
3. Develop and implement a comprehensive marketing strategy focused on brand visibility, demand generation, and customer retention.
4. Coordinate marketing planning sessions and workshops to support business priorities.
5. Engage in industry dialogue, gather market intelligence, and inform strategic marketing decisions.
6. Build relationships with industry influencers through PR and thought leadership initiatives.
7. Contribute to customer persona development and refine the company's ICP.
8. Partner with Sales, Product Marketing, and Business Development for content and go-to-market strategies.
9. Work with HR to enhance employer branding.
10. Leverage AI to improve marketing efficiency and lead digital transformation.
11. Design and optimize email campaigns and paid media initiatives.
12. Lead ABM efforts and manage CRM data for targeted outreach.
13. Plan and execute events, webinars, and digital campaigns.

Minimum Qualifications

1. Proven senior marketing experience, such as Marketing Lead or Director, in an international environment.
2. Strong background in B2B enterprise software marketing, with leadership experience in remote and global teams.
3. Hands-on success in multi-channel campaigns and AI-driven marketing.
4. Expertise in SEO, social media, web analytics, SEM, CRM systems, and marketing automation.
5. Experience with ABM strategies and analytics tools like Power BI.
6. Excellent communication skills in Spanish and English.
7. Comfort with remote collaboration tools.

What We Offer

• Flexible working hours and hybrid office models.
• International, multicultural team environment.
• Culture of learning through Speexx Academy, mentoring, and training programs.
• Award-winning language training for employees and their families.
• Confidential psychological counselling services.

Join us in shaping the future of learning and development at Speexx!