Global Employer Brand Manager

WTW; Barcelona; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A global consulting firm is seeking a Global Employer Brand Manager to define and lead employer branding strategies. This role encompasses managing creative campaigns, collaborating with HR, and using analytics to measure impact. Ideal candidates will have experience in marketing, project management, and digital content creation. Join a bold team redefining employer branding.

Formación

• Experience in employer branding and talent attraction.
• Proven ability to lead and execute creative campaigns.
• Strong analytical skills to measure campaign effectiveness.

Responsabilidades

• Co-develop and evolve WTW’s global employer brand strategy.
• Lead global initiatives managing timelines and deliverables.
• Create and publish content that reflects company values.

Conocimientos

Project management

Creative concept development

Digital content creation

Analytical skills

Collaboration

Herramientas

LinkedIn

Google Analytics

Power BI

Descripción del empleo

Location: Remote from Philippines (Manila), India (Mumbai), Portugal (Lisbon), Spain (Madrid) or Romania (Bucharest)

Are you ready to collaborate on the strategy behind a worldwide, dynamic employer brand? As a Global Employer Brand Manager at WTW, you’ll shape how we attract, engage and inspire talent around the world.

From defining global strategy to launching impactful campaigns, you’ll lead initiatives that showcase our culture, amplify our colleague stories and strengthen WTW’s position as an employer of choice across 140+ countries and markets.

Join a collaborative, curious and bold global team that’s redefining what employer branding can achieve.

The Role

As Global Employer Brand Manager, you will :

Strategy & Project Leadership

• Co-develop and continuously evolve WTW’s global employer brand strategy for both Experienced Hires and Early Careers.
• Serve as project lead for global initiatives, managing timelines, deliverables and cross-functional coordination.
• Collaborate closely with HR, Recruitment and Brand to ensure alignment and impact.

Creative & Campaign Development

• Co-develop creative concepts and campaign ideas that tell authentic stories about life at WTW.
• Partner with internal teams to produce brand-consistent, visually compelling content, from videos to digital assets.
• Create and localize assets for global and regional use, adapting for diverse audiences and platforms.

Content, Channels & Tools

• Create and publish social media, blog and video content that reflects our culture and values.
• Manage and enhance our employer brand SharePoint and asset library as a global resource hub for the team.
• Lead email marketing and talent community campaigns to engage and convert prospective candidates.

Measurement & Reporting

• Develop reports to measure global and regional campaign performance.
• Use analytics tools (LinkedIn, Meta, Google Analytics, Power BI) to evaluate impact and optimize future campaigns.