Digital Solutions Marketing Manager

SICPA; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A global leader in trust technologies is seeking a Digital Solutions Marketing Manager in Madrid. This role involves crafting compelling narratives, managing brand visibility, and conducting market analysis to enhance digital marketing efforts. The ideal candidate has 7-9 years of product marketing experience in a fast-paced environment, knowledge of digital marketing tools, and exceptional storytelling skills. Join a financially sound company that values innovation and offers an impactful international project environment.

Servicios

Global collaboration opportunities

Innovation-driven environment

Formación

• 7 - 9 years of experience in product marketing, ideally in a SaaS environment.
• Solid knowledge of digital marketing tools and analytics.
• Fluent in English; other languages are a plus.

Responsabilidades

• Craft value propositions for digital solutions.
• Design marketing initiatives to enhance brand awareness.
• Manage digital marketing campaigns across multiple channels.
• Track performance using KPIs and insights.

Conocimientos

Product marketing experience

Digital marketing tools knowledge

Strong storytelling ability

Project management skills

Educación

Degree in Marketing, Communications, or related discipline

Herramientas

Google Analytics

Salesforce

Marketing Cloud

LinkedIn Campaign Manager

Descripción del empleo

Digital Solutions Marketing Manager

We're looking for an experienced Digital Solutions Marketing Manager, who can bring energy and innovation to ensure that our brand and solutions are represented in the market in the right way. You will be the voice behind the presence of our digital business, turning complex ideas into engaging stories that connect with our audiences and drive results.
In this role, you'll work across teams to shape campaigns, refine our product narratives, and ensure every touchpoint - from digital to print - reflects our purpose and ambition.

ROLE

• Craft clear, authentic value propositions and narratives that highlight the impact of our digital solutions.
• Design and deliver impactful marketing and communication initiatives that build awareness, engagement, and growth.
• Support sales and business development through competitive intelligence and market research.
• Develop and manage brand awareness and lead generation digital marketing campaigns across web, social, email, and paid media to strengthen visibility and reach.
• Produce and oversee content such as presentations, brochures, success stories, digital materials that inspire and inform.
• Gain a thorough understanding of customer context and needs through market analysis and translate this into content.
• Ensure brand coherence and message consistency for SICPA's digital solutions across all external communications including other verticals when necessary.
• Track performance through KPIs and ROI metrics, using insights to improve results and efficiency.

PROFILE

• 7 - 9 years of experience in product marketing, ideally within a SaaS or fast-paced digital environment.
• Solid knowledge of digital marketing and communication tools (Google Analytics, Salesforce, Marketing Cloud, LinkedIn Campaign Manager, etc.).
• Strong storytelling ability, with a talent for turning data and product and market information into clear, compelling messages.
• Fluent in English, both written and spoken; other languages are a plus.
• Energetic, curious, and hands-on, with excellent project management skills.
• Comfortable working with performance metrics, data insights, and measurable goals.
• Degree in Marketing, Communications, or a related discipline.

JOIN US !

• Join a global leader in trust technologies with a mission that matters.
• Be at the strategic heart of a financially sound and innovation-driven company.
• Collaborate with high-level experts and work on impactful international projects.
• Operate in a multi-cultural, high-integrity environment where autonomy and ownership are encouraged.