Digital Marketing Manager

Engel & Völkers; Madrid; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Senior Digital Marketing Manager to spearhead their B2C and B2B marketing efforts in Iberia. This role is pivotal in driving growth and expanding market share through innovative digital strategies. The ideal candidate will lead a dynamic team, develop comprehensive marketing plans, and implement data-driven campaigns using tools like Google Ads and Social Media. With a focus on collaboration and leadership, this position offers a fantastic opportunity to thrive in a vibrant, growth-oriented environment. If you are passionate about digital marketing and ready to make an impact, this role is for you.

Formación

• Solid experience in Digital Marketing, especially in B2C and B2B.
• High analytical skills with a digital expert mindset.

Responsabilidades

• Lead the B2C & B2B Marketing team in Iberia.
• Develop and execute digital marketing plans across Iberia.

Conocimientos

Digital Marketing

Data Analysis

Leadership

Communication Skills

SEO & SEM Strategies

Negotiation

Budget Planning

Project Management

Educación

Bachelor's degree in Marketing

Master's degree in Digital Marketing

Herramientas

Google Ads

Google Analytics

Social Media Ads

Excel

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Premiere

Google Data Studio

Descripción del empleo

Engel & Völkers is one of the world’s leading service companies specialised in the brokerage of premium residential property, commercial real estate, yachts, and aircraft. Based in over 800 locations in total, Engel & Völkers offers both private and institutional clients a professionally tailored range of services. The Company is currently operating in over 30 countries on five continents.

What we’re looking for :

We are looking for a Senior Digital Marketing Manager to lead the B2C & B2B Marketing team in Iberia. At Engel & Völkers, Marketing plays a crucial role in helping the business to grow and increase market share. The client side of our Marketing efforts is focused on seller, buyer, and B2B acquisition strategies.

Focused on digital marketing and data analysis, the main responsibilities of this role will be :

• Leading the local team
• Develop and execute the digital product marketing plan and ensure implementation across all Iberia offices and shops.
• Define seller and buyer acquisition targets and roadmap using : Google Ads, Social Media, Display, Real Estate Portals, Email Marketing, and Farming.
• Budget planning and control to achieve the marketing plan objectives.
• KPI-based analysis as a basis for the design of marketing campaigns and actions.
• Proposing innovative projects to promote business growth.
• Negotiation with key suppliers and external agencies.
• Collaborate with the Head Office team in Hamburg on corporate marketing projects and strategies.
• Passionate and dynamic person with leadership abilities.
• Ready to work closely with the business units to understand their needs and accomplish common goals on time.
• Excellent written and oral communication skills.

Your experience :

• Solid experience in Digital Marketing : preferably with services companies in B2C and B2B field
• Bachelor's degree in Marketing or related field required.
• A Master's degree in Digital Marketing or online business is a plus.
• High analytical skills
• Digital expert with a 360º vision with deep knowledge of SEO & SEM strategies, Google Ads, Analytics, Social Media Ads, and Programmatic Marketing.
• Advanced level of Excel; knowledge of Google Data Studio or other reporting tools will be an asset.
• Advanced level of English essential.
• Adobe Photoshop, Illustrator, After Effects and Premiere will be valued.

At Engel & Völkers, we offer you a challenging and dynamic environment, full of opportunities for professional growth in a fantastic working environment. Follow us on LinkedIn to learn more about our culture and values.