Digital & Ecommerce Specialist CAMPERLAB

CAMPERLAB; Inca; Presencial; EUR 35.000 - 45.000; Jornada completa

Descripción de la vacante

A leading footwear brand in Islas Baleares seeks a professional for optimizing digital experiences and enhancing customer engagement. Candidates should have at least 3 years of experience in digital marketing, strong analytical skills, and proficiency in both Spanish and English. Responsibilities include managing marketing campaigns, analyzing web performance, and collaborating across teams. The role offers a dynamic environment focused on sustainability and professional growth.

Servicios

Discounts on Camper products

Team outings and events

Flexible schedule

Formación

• Minimum 3 years of experience in Digital fields.
• Experience managing paid media (Meta, Google Ads).
• Proficiency in Spanish and English.

Responsabilidades

• Implement and optimize digital experience initiatives.
• Design and manage automated customer journey and personalized marketing campaigns.
• Monitor and analyze performance of both websites.

Conocimientos

Strong analytical skills

Experience with web analytics tools (Google Analytics)

Understanding of UX/UI, CRO, SEO, SEM

Ability to manage multiple projects

Effective communication

Educación

Degree in Marketing, Business Administration, IT or related fields

Herramientas

Google Analytics

Descripción del empleo

About Us

Camper is a contemporary footwear brand based on the Mediterranean island of Mallorca. Combining design-driven innovation with over 145 years of shoemaking heritage, we are a certified B Corp that creates collections inspired by the laid-back local lifestyle and the arts, fusing traditional craftsmanship with contemporary design.

A fast-paced work environment on the largest Balearic island awaits.

About the Role

Implement and optimize the digital experience initiatives to enhance customer engagement, boost the performance of camper.com and camperlab.com, and support data-driven decision-making throughout the entire digital customer journey.

Main Responsibilities

• Design and manage automated customer journey and personalized marketing campaigns.
• Coordinate and optimize digital and social ads campaigns (Meta, Google Ads, etc.).
• Plan and maintain the digital and promotional calendar.

Digital Experience, Web Optimization & Performance

• Monitor and analyze the performance of camper.com and camperlab.com (traffic, funnels, campaigns, and user behavior) and ensure both sites are up to date.
• Identify and implement improvements in user experience, navigation, and the digital customer journey (CR, CTR, AOV, ASP).
• Collaborate with design, content, technology, and operations teams to implement enhancements.

Cross-Functional Collaboration

• Provide support and an overall perspective to the Dropship and Online Accounts teams.
• Collaborate closely with Marketing, Sales, Customer Service, IT, Technology, Design, Content teams, and external agencies.
• Demonstrate professionalism, integrity, and alignment with company values.

Skills & Competencies

• Strong analytical skills with a performance-driven approach.
• Experience with web analytics tools (Google Analytics).
• Understanding of UX/UI, CRO, SEO, SEM, digital journey optimization, and prototyping tools.
• Ability to manage multiple projects, work autonomously, and communicate effectively.

Requirements

• Degree in Marketing, Business Administration, IT, or related fields.
• Minimum 3 years of experience in Digital fields.
• Experience managing paid media (Meta, Google Ads).
• Proficiency in Spanish and English.
• Strong experience in data analysis and performance optimization.

What we offer

• A dynamic and multicultural working environment that fosters teamwork, learning, and professional growth.
• Discounts on Camper products.
• Team outings and events.
• Immediate start date with a flexible schedule.
• You will be part of a leading company in the fashion sector, dynamic, innovative, highly aware and committed to sustainability, with a close and inspiring working environment.

Camper is committed to the goals of equal opportunities in order to create a diverse and inclusive business. We value the differences that diversity brings to our brand and uphold this as part of our company values.

We aim to provide a working environment that fosters inclusion, fairness, equity, and respect for social and cultural diversity and that is free from unlawful discrimination and harassment. Our recruitment process considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled status or any other characteristic protected by law.

If you’re interested in growing professionally and identify with our mission to Walk with Purpose, we invite you to send us your CV as soon as possible. All candidates, including those with a range of distinctive backgrounds and experiences, will be considered.