Digital Analyst - Google Tag Manager Specialist

Winning; Madrid; Híbrido; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A leading consulting company in Madrid seeks a Digital Analyst to implement tracking solutions and manage Google Analytics 4. Qualified candidates should have over 2 years of experience in digital analytics, proficient in Google Tag Manager and JavaScript. The role offers a hybrid work model, requiring 3 days in-office and 2 days remote. Candidates must demonstrate strong analytical skills and fluency in English. Join a team that drives impactful change for leading organisations across Europe.

Formación

• 2+ years of experience in digital analytics, preferably in an agency or digital-first environment.
• Advanced hands-on experience with Google Tag Manager and Google Analytics 4.
• Strong analytical skills with attention to detail in data validation.

Responsabilidades

• Implement and manage tracking solutions using Google Tag Manager.
• Configure and maintain Google Analytics 4 properties.
• Collaborate with developers to ensure correct tagging and data quality.

Conocimientos

Digital analytics

Google Tag Manager (GTM)

Google Analytics 4 (GA4)

JavaScript

Analytical skills

Problem-solving

Fluent English

Herramientas

Google Tag Manager

Google Analytics 4

Descripción del empleo

At Winning Consulting, we are looking for a Digital Analyst to join our teams at a leading digital organisation in Madrid. - 3 x week

Responsibilities

• Implement and manage tracking solutions using Google Tag Manager (GTM).

• Configure and maintain Google Analytics 4 (GA4) properties, including events, conversions and custom dimensions.

• Collaborate with developers and key stakeholders to ensure correct tagging, data quality and data integrity.

• Troubleshoot tracking and measurement issues, providing technical support for analytics implementations.

• Design and maintain data layers and advanced tracking setups across websites and digital products.

• Support the definition and implementation of measurement plans aligned with business and marketing goals.

• Produce clear documentation on tracking setups, tags, events and data structures.

• Stay up to date on best practices and new features in digital analytics, proposing improvements when relevant.

Required Skills

• 2+ years of experience in digital analytics, preferably in an agency or digital‑first environment.

• Advanced, hands‑on experience with Google Tag Manager and Google Analytics 4.

• Basic to intermediate JavaScript skills for custom tags, triggers and troubleshooting.

• Strong analytical and problem‑solving skills, with attention to detail in data validation.

• Ability to translate tracking and data needs into clear technical requirements.

• Fluent English (B2–C1), both written and spoken, to work in an international context.

• Availability to work in a hybrid model in Madrid (3 days in‑office, 2 days remote).

Winning Consulting supports clients with consulting, training, staffing and research, applying scientific thinking and proven methods to deliver measurable value in their digital and organisational transformations. Our teams work closely with leading organisations across Europe to drive impactful, sustainable change.