Client Operations Manager (Permanent)

PHD Media Spain; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading media agency in Madrid is seeking an Operations & Engagement Manager to oversee automated campaign optimization and collaborate with teams across Europe and North America. The ideal candidate has 2-3+ years of programmatic advertising experience and a strong grasp of campaign management across various platforms. This dynamic role offers a chance to drive innovation and improve performance consistently while ensuring effective communication with stakeholders.

Formación

• 2-3+ years of programmatic advertising experience.
• Experience with platforms like DV360, Google Ads, and The Trade Desk.
• Strong understanding of cross-channel performance.

Responsabilidades

• Manage automated campaign optimization.
• Execute, manage, and optimize campaigns across platforms.
• Conduct audits for data accuracy and validation.

Conocimientos

Programmatic advertising

Campaign management

Cross-channel performance analysis

Troubleshooting

Analytical skills

Herramientas

DV360

The Trade Desk

Google Ads

SA360

Descripción del empleo

PHD pioneered communications planning over 25 years ago and has since become the most awarded media network, recently named ADWEEK's Global Media Agency of the Year 2024. PHD Global Business strives to represent the best of PHD, collaborating closely with more than 80 offices across 70 countries within the global PHD network. We are part of Omnicom Media Group, the media division of Omnicom Group, Inc.

The team

operates without a designated home market. The work arrangement for this role will be determined based on various factors, and it may be remote or based in one of PHD's EMEA offices.

Role Operations & Engagement Manager

This role will collaborate closely with the wider Operations & Engagement team and report directly to the Global Operations & Engagement Lead.

Key Responsibilities

Role & Responsibilities

You will manage automated campaign optimization across Programmatic, Search, and soon Social channels, leveraging advanced machine learning. In this role, you will collaborate with hubs and local teams across selected EU-5 and North American markets. Your focus will be on ensuring the successful performance of algorithms and driving adoption across all viable channels.

Campaign Management and Adoption

Execute, manage, and optimise campaigns on platforms such as DV360, TTD (Programmatic), and Google Ads, SA360 (Search), ensuring efficiency thresholds are met. Regularly report on performance and manage campaign briefs, track adoption, conduct feasibility analyses, and troubleshoot issues.

Data Accuracy and Validation

Conduct regular audits of tracking elements, including Floodlights, universal pixels, static pixels, and variables, ensuring data precision for effective functionality and performance measurement. Flag issues promptly and coordinate with relevant teams to resolve tracking discrepancies.

Algorithm Management

Oversee algorithm requests, working closely with Data Science teams to troubleshoot, assess feasibility, and apply AI mechanisms effectively. Manage and validate algorithm syntax for platforms like DV360, Google Ads, SA360, and TTD. Enhance AI targeting & budget allocation and conduct real-time checks to ensure robust performance.

Reporting & Insights

Manage automated reporting tools and update trackers for adoption, efficiency, billing, and forecasting. Perform monthly performance reviews at critical campaign stages (e.g., 50% and 70% completion) and provide insights on benchmarks, edge cases, and efficiencies across brands and markets.

Collaboration and Communication

Participate in regular and ad hoc meetings with stakeholders, providing performance updates, progress reports, and addressing challenges. Collaborate closely with the Operations and Engagement teams to ensure alignment and seamless execution.

Continuous Evolution

This is a dynamic role requiring ongoing iteration and problem‑solving. While core tasks will focus on digital and analytics, responsibilities will adapt as the project evolves, with an emphasis on innovation and improvement.

Profile

Experience 2‑3+ years of programmatic advertising experience, particularly with platforms like DV360 and The Trade Desk. Exposure to Search (Google Ads, Microsoft Ads / Bing, Search Ads 360) and Social platforms (Meta Ads Manager, TikTok Ads, etc.) is highly recommended.

Proven Expertise

Demonstrated success in managing performance campaigns across biddable channels.

Cross‑Channel Insight

Strong understanding of cross‑channel performance analysis, ensuring cohesive strategies and optimal measurement across Search, Social, and Programmatic channels.

Tracking and Troubleshooting

Hands‑on experience in tracking setup, implementation, and validation, including Floodlights, universal pixels, static pixels, and dynamic creative variables. Familiarity with debugging tools such as Google Tag Assistant, Pixel Helper, or Omnibug is highly desirable.

Platform Integration Knowledge

Comprehensive understanding of how DSPs, ad servers, and analytics platforms (e.g., Google Analytics, Adobe Analytics) integrate and interact.

Analytical Mindset

Proficient in analysing performance metrics across multiple channels, identifying trends, and providing actionable data‑driven recommendations.

Detail‑Oriented

Exceptional attention to detail and capability to manage multiple priorities effectively in a fast‑paced environment.

Technical Aptitude

Passionate about technology, analytics, measurement, and digital advertising, with a forward‑thinking, proactive approach to innovation.

Collaboration and Communication

Proven ability to work effectively with cross‑functional teams, including media, creative, and analytics professionals, ensuring smooth operations and efficient issue resolution.

Language Requirements

A good level of English is mandatory as the primary language for communication.

Join us!