Chief Marketing Officer

Clearly; A distancia; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

A leading mental health platform in Spain is seeking an experienced Chief Marketing Officer (CMO) to shape and scale the marketing strategy. You will drive integrated multi-channel marketing efforts and collaborate closely with the leadership team to build go-to-market plans and effectively enter new markets. Candidates should have a proven track record in growth roles, especially in global markets, along with strong analytical skills and a passion for making mental health accessible.

Servicios

Competitive compensation + performance-based bonuses

Profit share or Equity path

Professional development budget

Direct access to founders

Remote-first culture

Formación

• 7+ years in senior marketing or growth roles.
• Proven track record in international or global markets.
• Hands-on experience with multi-market expansion.

Responsabilidades

• Lead integrated multi-channel marketing strategy.
• Develop analytics to track CAC, LTV, funnel health.
• Co-develop GTM playbooks for new market launches.
• Design experiments to drive growth.

Conocimientos

Marketing strategy

Business Intelligence & Analytics

Multi-market expansion

Performance marketing

Leadership

Strategic planning

Fluency in English

Analytical skills

Descripción del empleo

About Us:

Clearly is a mental health platform that makes therapy more accessible, affordable, and effective.
We tackle the global mental health problem by bridging the gap between growing demand and limited access to care. Clearly combines personalized sessions with therapists and AI-driven support, offering both professional depth and scalability in a single solution.

Clearly in numbers:

• We've supported over 200,000 therapy sessions
• Our network includes nearly 800 trusted, verified psychotherapists
• We’re proud of our careful selection process — only 4% of applicants become a psychotherapist at Clearly, ensuring the highest quality of care for our clients

We’re already helping people across several markets — and we’re just getting started. Our goal is to expand even further, making quality psychotherapy accessible to more communities around the world. Join us and be part of a mission that truly changes lives.

About the Role

We’re looking for a data-driven and execution-minded Chief Marketing Officer (CMO) to lead and scale our marketing engine across multiple countries, channels, and customer segments.

As CMO, you’ll own the full marketing strategy — from paid acquisition and brand building to retention and lifecycle flows. You'll be responsible for designing and executing a multi-market, multi-channel growth system, deeply rooted in business intelligence and experimentation.

You’ll collaborate closely with the Expansion Manager, Product leadership, and founders to enter new markets, build go-to-market (GTM) plans, and shape how mental health is delivered globally.

Key Responsibilities:

• Marketing strategy – lead integrated multi-channel strategy (paid, organic, lifecycle, brand, PR) across all markets and segments
• Business Intelligence & Analytics – develop a robust analytics layer to track CAC, LTV, funnel health, and channel attribution; turn data into decisions
• GTM & expansion – co-develop GTM playbooks for new market launches; support Expansion team with scalable acquisition frameworks
• Growth – design and implement experiments to drive acquisition, activation, retention, and monetization; identify growth loops and viral mechanics
• Full-funnel ownership – from lead gen and onboarding to retention and referrals; build customer journeys that work across regions
• Team hiring & leadership – hire and lead a high-performing team across performance, content, CRM, analytics, and country marketing
• Collaboration & alignment – build deep integration with Product, Supply, and Expansion; drive shared KPIs and OKR rituals
• Budgeting & planning – own marketing budgets and growth forecasting per region; run monthly and quarterly planning cycles
• Brand & messaging – own Clearly’s narrative across cultures and channels; ensure consistency while localizing effectively
• C-suite impact – report to co-founders; help define company-wide strategy based on user insights and growth metrics

Expectations:

• 7+ years in senior marketing or growth roles (marketplaces, SaaS, or health tech preferred)
• Proven track record in international or global markets
• Hands‑on experience with multi‑market expansion, performance marketing, brand development, and CRM
• Deep understanding of funnel optimization, segmentation, retention strategies, and marketing attribution
• Strategic thinking and structured planning, with the ability to zoom into operational detail when needed
• Proven leadership experience: hiring, mentoring, and aligning teams across disciplines and time zones
• Fluency in English
• Strong analytical skills: cohort analysis, funnel metrics, budgeting, A/B testing, BI tooling (e.g. Looker, GA4, Mixpanel, etc.)
• Track record of driving results in complex, multistep user journeys
• Passion for mental health and motivation to build something meaningful and global

Would be a plus:

• Experience in telemedicine or mental health marketplaces
• Experience with Latin American or Southern European markets
• Previous ownership of GTM for new countries or product lines
• Familiarity with growth loops and AI‑driven personalisation
• Fluency in Spanish or Portuguese

What we offer:

• Competitive compensation + performance‑based bonuses
• Profit share or Equity path for long‑term upside and strategic influence
• Professional development budget for conferences, courses, and executive education
• Direct access to founders and a cross‑functional leadership team
• Remote‑first culture with flexibility, ownership, and fast decision cycles
• A mission that changes lives, backed by real traction and an international vision