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Tandem is the leading global language learning community, where more than 30 million members from over 200 countries practice languages together. The concept of learning from each other is not only an integral part of the Tandem community, but it is also at the heart of our everyday lives at Tandem. This shared connection through learning helps us to grow and enhances the language journeys of our members.

We are based in Berlin and are backed by top European investors. We are highly international and driven by a shared passion for languages, technology, and culture. Together, we are on a mission to build a product that not only teaches a new skill but also encourages meaningful cross-cultural conversations.

We are looking for a Senior Marketing Manager (Native English Speaker) to join our team here in Berlin!

• Own and evolve the Tandem brand. Tell compelling stories across product and marketing touchpoints.

• Keep the brand book up to date and aligned with our product strategy, ensuring that our visual and written story reflects who we are.

• Partner with our copywriters to craft compelling, story-driven brand messaging that resonates globally and brings our mission to life.

• Design and execute A/B tests and user surveys to continuously refine our brand voice based on user insights.

• Act as a bridge between marketing and product to ensure consistency in voice and tone.

• Shape and align messaging, campaigns, and feature launches across Tandem.

• Define value propositions that make Tandem’s features feel relevant, desirable, and drive conversions within our Tandem Pro subscription offering.

• Collaborate with product and design to plan, test, and iterate on onboarding flows, paywall experiences, and upsell journeys.

• Build, optimize, and manage CRM lifecycle journeys, with a focus on sharing our story across onboarding, upselling, win-back, and reactivation flows.

• Drive monetization through high-impact CRM campaigns and lifecycle offers tailored to user behavior, intent, and brand story.

• Oversee a team of 9 freelance localisation specialists to ensure timely delivery, brand alignment, and consistency across all supported languages, including web, and app.

• Oversee content creation for our website and monitor site performance via Google Search Console and Analytics.

• Lead content strategies to guide how AI tools and search engines perceive Tandem, working closely with our Marketing Manager and content writer.

• Are a native English speaker with exceptional writing, editing, and messaging skills.

• Have an incredible sense for storytelling and a very creative mindset to add to the team.

• Have 5+ years of experience in app marketing, with a focus on product marketing, growth, or brand.

• Thrive in cross-functional teams and enjoy connecting dots between marketing, product, and design.

• Have a strong analytical mindset and are comfortable digging into data to guide decisions.

• Are confident managing CRM systems (Iterable experience is a bonus).

• Understand the nuances of localization and can work across multiple markets.

• Are excited to work in a hybrid setup, combining Berlin office time with remote flexibility.

• Have a passion for languages, cultures, and building global communities.

We’re a team of 30 people speaking 20 languages fluently between us. For those wanting to improve their German (or Denglisch!), you can join one of our German classes on us.

As a Tandem team member, we’ll give you a budget for up to 6 “Deep Dive Days” per year. Pick a topic you’ve always wanted to explore for your professional development that has never made it out of your backlog. Then book a cabin in the woods or whatever matches your individual learning style.

We offer Urban Sports Club gym memberships to boost our team’s physical and mental health. If you prefer, we can contribute to your monthly public transport ticket instead.

Bonding with our teammates outside of our normal work routine is important to us. We organize regular team events: from day trips to monthly lunches, summer BBQs, and movie nights.

Life isn’t just about work. We know when to snooze Slack notifications, recharge our batteries, and take time out for our personal hobbies. As home office has become the new normal for some of us, it’s even more important to be able to switch off from work and relax.

As part of our family-friendly company philosophy, we embrace flexible working hours, welcome families to our events, and love for our kids to visit the office and get a taste of life at Tandem.

If you’re looking to relocate to Berlin, we’re ready to assist you with the infamous German bureaucracy. Many of us have been through it before, so we have plenty of tips to share. You’ll feel settled in no time.

We’re all about embracing a flexible, modern way of working. That’s why we focus on a hybrid approach - balancing time between our vibrant Berlin-Mitte office and the comfort of your home. It’s the best of both worlds, and we’ll support you in creating the perfect setup for this dynamic way of working.