Postes à Hanau, Allemagne

As our Senior Demand Generation Manager you will be responsible for developing and executing our inbound pipeline generation strategy. This role involves both strategy and execution. You will own the inbound strategy, budget, and reporting, including Paid Social and PPC campaigns. You will have support from others in the team on executing your demand generation activities, but expect to be very hands on yourself.

You are an experienced B2B growth marketer. You love turning complex topics into digestible and engaging content to build predictable, affordable, scalable pipeline. You are data-obsessed and curious to learn what works; learning why a campaign works (or doesn’t) is as important as hitting a qualified pipeline goal.

Reporting to the CEO and other members of the Leadership Team as the owner of the overall demand generation strategy, you will collaborate with the Marketing Team (Content Marketing, Marketing Designer, Website technical owner) and work closely with the Sales and Product teams to execute demand generation campaigns. This role is fundamental to our global growth strategy as we launch new products.

• Develop, execute and own the demand generation strategy including setting clear goals and measuring impact.
• Use data and analytics to measure and improve the performance of demand generation efforts with a relentless focus on learnings, as well as building pipeline.
• Work cross-functionally with Sales and Product teams to align efforts and drive revenue.
• Paid Search and Social
• Develop the strategy and execute LinkedIn and Google Ads campaigns.
• As the Project Owner you will be responsible for launching campaigns and will collaborate closely with others in the Marketing team including Content on ad copy, emails and landing pages and with the Marketing Designer on visuals.
• Measure performance of campaigns with the objective of learning what works and generating affordable pipeline.
• Email Marketing
• Create, refine and iterate on email templates to increase open rates.
• Build drip and email nurture campaigns to increase the number of opportunities.
• Rev Ops
• Maintain Marketing Database and Data Integrity.
• Own the marketing lead qualification process and align with the Rev Ops team to ensure MQLs are being routed and followed up.
• Reporting
• Own and manage dashboards and reporting of all key Marketing Metrics including number of leads, cost per lead, revenue generated, etc.
• Create and manage demand generation budgets and forecasts.
• Demand Generation Activities
• Working closely with others in the Marketing Team, project manage activities like webinars to build pipeline.

• You are an expert B2B growth marketer experienced in building pipeline and learning what works.
• Significant experience working in a B2B demand generation role, with at least 2 years leading demand generation efforts.
• You have strong data and analytics experience including how to maintain data integrity in a marketing database, how to create and maintain dashboards and how to use data and analytics to measure and improve performance of ad campaigns.
• You have experience owning a budget and forecasting pipeline.
• Highly proactive, self-starter who is willing to get stuck-in – combining both strategy with execution.
• Track record of developing and executing demand generation strategies that build predictable, scalable pipeline.
• You have excellent communication and collaboration skills: in writing and verbally, particularly when aligning with Sales to help ensure pipeline goals are met.
• You have a deep understanding of the sales process and how demand generation generates and influences revenue.
• You have strong project management skills. You are organized with strong attention to detail and the ability to prioritize and manage multiple projects.
• You understand how to optimize a website for conversions and SEO tactics.
• You know HubSpot well and are proficient in marketing automation and CRM software.
• Fluent English Speaker.

• Competitive Benefits: Along with 30 vacation days, a generous Work From Home Allowance to make sure your home office has everything you need, paid parental leave & more!
• Cutting-Edge Technology: You’ll be at the forefront of tech, working with advanced AI models, including large language models (LLMs) and Retrieval-Augmented Generation (RAG) techniques, gaining hands-on experience with the latest innovations.
• High-impact role: Your contributions will directly shape BRYTER’s growth and success.
• Collaborative and innovative team: Join a company with a strong culture of ownership, ambition, and teamwork.
• Team Onsites: We regularly organize team off-sites at exciting destinations across Europe, where we come together to collaborate, bond, and have fun. So far we went to Portugal, Italy and Greece – stay tuned for this year’s destination!
• Competitive compensation package: We offer competitive salary packages that reflect your skills, experience, and the impact you’ll have on our team. We\'re offering participation in the Company ESOP.
• Learning & Growth: You will have the opportunity to learn and grow every day, especially in AI-driven technologies, as we push the boundaries of what’s possible in automation.