Traineeship in Communications, Focus on Digital Communication (m/f/d)

Volkswagen Algérie; Wolfsburg; Vor Ort; EUR 30.000 - 45.000; Vollzeit

Zusammenfassung

A global automotive company is offering a traineeship in Communications that spans two years. This program is designed to develop your skills in planning and executing communication projects, focusing on digital communications and data analysis. You will work across various departments and be involved in community management, PR campaign management, and performance data evaluation. Ideal candidates will have a master’s degree in media/communication and significant practical experience, along with strong proficiency in German and English.

Qualifikationen

• Completed master’s degree with a focus on data analysis or marketing.
• Strong affinity for social media and analytical mindset.
• At least six months of relevant internship experience.
• C1 level proficiency in German and English.

Aufgaben

• Participate in communication project management.
• Contribute to PR concepts tailored to target audiences.
• Manage, create, and publish content across social media.
• Execute community management and engage with the audience.
• Conduct data analysis and evaluate performance metrics.

Kenntnisse

Data Analysis

Content Management

Creativity

Storytelling

Data-driven reporting

Ausbildung

Master's degree in media/communication

Jobbeschreibung

Brief Role Description

The traineeship at Volkswagen Communications is a two-year training program certified by the German Academy for Public Relations (DAPR). You will learn how to plan and implement communication projects for a globally operating automotive company. During the program, you will work in various departments within Volkswagen Communications. A traineeship with a focus on digital communications provides solid expertise in the areas of social media communication and data analysis. You will learn how social media content is planned, created, managed, and evaluated. Your main tasks will involve carrying out projects within our Data Intelligence and Social Media teams. We look forward to receiving your application.

Possible Tasks within this Role

• Participation in day‑to‑day operations and support in topic planning, content planning/creation/distribution, as well as the conception and execution of community management.
• Contributing to PR concepts that are holistic and cross‑channel, tailored to the needs of the target audience (keyword: “Social Core”).
• Content management: planning, creating, and publishing creative assets such as texts, images, and videos.
• Campaign management (owned, earned): planning, steering, and optimizing PR campaigns across various social media platforms.
• Community management: interacting with the community, responding to comments and inquiries, and moderating discussions.
• Monitoring, analysis & strategic reputation management: independent analysis of performance data, contributing to and creating strategic cross‑channel analyses, ensuring alignment with strategic priorities and corporate objectives.
• Data‑driven performance evaluation and independent implementation of projects.
• Execution of a project within the Data Intelligence team as well as up to four additional projects in various communication departments.

Qualification Requirements

• Completed master’s degree in media/communication, ideally with a focus on data analysis, statistics, data‑driven marketing, or similar areas.
• Strong affinity for social media.
• Analytical mindset and enjoyment in working with data.
• High level of creativity and curiosity.
• Enjoyment of working in an agile environment.
• At least six months of practical experience through relevant internships.
• German and English language proficiency at C1 level.
• Above‑average communication skills.
• Team‑oriented and self‑reliant working style.
• Confident and communicative demeanor.
• Class B driver’s license.

The following documents must be submitted within your application

• Cover letter and résumé.
• Master’s degree certificate, alternatively a current transcript of records.
• Work permit for non‑EU citizens.

Keywords

Data Analysis, Content Management, Creativity, Storytelling, Data-driven, Reporting