SEO Strategist / Head of SEO

RM Staffing B.V.; Bielefeld; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A tech-driven company in Bielefeld seeks a skilled SEO Strategist / Head of SEO to lead their search growth roadmap. This senior position will involve defining the SEO vision, collaborating across teams, and establishing a measurement framework to ensure SEO's business impact. The ideal candidate has over 4 years of proven experience in SEO strategy and leadership, along with strong analytical skills. This role is pivotal for the organization's growth and offers opportunities to make high-level decisions and drive scalability.

Qualifikationen

• Proven SEO strategy and leadership experience in tech-driven environments.
• Ability to scale organic channels for measurable business results.
• Strong analytical skills to interpret large datasets.

Aufgaben

• Define SEO vision and long-term growth roadmap.
• Collaborate with development teams to integrate SEO into websites.
• Establish measurement framework with clear KPIs.
• Build and lead an SEO team and manage external agencies.

Kenntnisse

SEO Strategy

Data Analysis

Leadership

Communication

Ausbildung

4+ years in SEO

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Jobbeschreibung

Overview

We are seeking a highly skilled and visionary SEO Strategist / Head of SEO to define and lead our search growth roadmap. In this senior role, you will be responsible for setting the overall SEO direction, prioritizing initiatives that drive business impact, and aligning organic growth efforts with company-wide objectives.

As a T-shaped marketer, you will combine deep SEO expertise with a broad understanding of marketing, analytics, and digital growth. You will work closely with leadership, product, design, content, and development teams to ensure SEO is embedded across every function of the business. The ideal candidate is both analytical and creative, capable of developing data-driven strategies while inspiring cross-functional teams to execute at the highest level.

Key Responsibilities

1. Strategy & Leadership

   Define the organization’s SEO vision, long-term growth roadmap, and execution strategy.

   Design and implement comprehensive SEO initiatives across technical SEO, content strategy, link-building, and experimentation.

   Evaluate and prioritize opportunities based on ROI, complexity, and competitive landscape.

   Align SEO objectives with overarching business KPIs, including marketing qualified leads (MQLs), customer acquisition cost (CAC), annual recurring revenue (ARR), and pipeline velocity.

   Continuously monitor search engine trends, algorithm updates, and industry best practices to maintain a competitive advantage.

   Champion SEO within the organization, ensuring buy-in from stakeholders and visibility at the leadership level.

2. Cross-Functional Collaboration

   Partner with product and development teams to ensure SEO requirements are factored into platform architecture, site migrations, and new feature rollouts.

   Work with content and editorial teams to build a scalable framework for keyword-driven, high-performing content.

   Collaborate with design and UX / UI teams to ensure website changes and new templates support both usability and SEO performance.

   Align closely with marketing and demand generation teams to integrate SEO into campaigns, events, and broader growth initiatives.

   Build strong relationships across departments to foster a culture where SEO is considered a critical growth lever, not a siloed function.

3. Performance Tracking & Reporting

   Establish a robust measurement framework for SEO, defining clear KPIs and success benchmarks.

   Use advanced analytics tools (GA4, Google Search Console, Ahrefs, SEMrush, Looker Studio) to monitor performance, identify opportunities, and track progress.

   Deliver detailed reporting to leadership on keyword growth, traffic trends, conversion impact, and revenue attribution from SEO.

   Translate complex SEO data into actionable insights and recommendations that can be easily understood by non-technical stakeholders.

   Identify gaps in analytics or reporting and collaborate with data teams to enhance measurement accuracy.

4. Team & Vendor Management

   Build and lead an SEO team (in-house or distributed), ensuring a balance of technical expertise, content strategy, and off-page authority building.

   Manage external SEO agencies, freelancers, or consultants, ensuring alignment with internal goals and quality standards.

   Mentor and upskill team members across departments, fostering greater SEO literacy throughout the organization.

Qualifications

• Must-Haves

  4+ years of proven SEO strategy and leadership experience, ideally in a tech-driven environment.

  Demonstrated track record of scaling organic channels to deliver measurable business results (e.g., revenue growth, lead generation, or market expansion).

  Strong analytical skills with the ability to interpret large datasets and make data-driven decisions.

  Proficiency in SEO and analytics platforms, including GA4, Google Search Console, Ahrefs, SEMrush, Moz, and Looker Studio.

  Excellent communication, leadership, and stakeholder management skills, with the ability to influence executives and cross-functional peers.

  Deep understanding of how SEO intersects with broader marketing, product, and sales strategies.

• Nice-to-Haves

  Experience managing SEO at scale for international or enterprise-level websites.

  Familiarity with CRO (Conversion Rate Optimization), paid media, and marketing automation tools.

  Hands-on experience with technical SEO concepts such as schema markup, JavaScript rendering, and Core Web Vitals.

  Background in leading distributed teams or managing agency partnerships.

Why Join Us?

This is a rare opportunity to take ownership of a mission-critical growth channel at a pivotal stage in our company’s expansion. As Head of SEO, you will shape not only our search performance but also how SEO informs and strengthens the broader go-to-market strategy. You will be empowered to make high-level decisions, experiment with innovative approaches, and directly impact the scalability of our business.