Senior Performance Marketing Manager - Retail Media / Omnichannel (f/m/d)

Front Row; Hamburg; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a Senior Performance Marketing Manager to drive online growth for clients through strategic retail media advertising. This full-time role in Hamburg offers the chance to develop comprehensive marketing strategies, manage campaigns across major retail platforms, and analyze data to optimize performance. Join a diverse and inclusive team, where you'll have ownership of projects and access to professional development opportunities. Enjoy flexible work arrangements and a vibrant company culture as you help shape the future of ecommerce.

Leistungen

Flexible work arrangements

Unlimited learning budget

Annual work-from-abroad opportunity

Health support through OpenUp

Pension plan

Public transport ticket

Bike leasing

Fitness and wellness programs

Qualifikationen

• 4+ years in performance marketing with a focus on retail media.
• Strong analytical skills and proficiency in data tools.

Aufgaben

• Develop and implement performance marketing strategies.
• Manage and optimize campaigns across retail media networks.
• Analyze campaign data to enhance effectiveness.

Kenntnisse

Performance Marketing

Retail Media Advertising

Data Analysis

Google Analytics

Communication Skills

Ausbildung

Bachelor's degree in Marketing

Master’s degree

Tools

Amazon Advertising

Criteo

CitrusAd

Microsoft Retail Media

Excel

Jobbeschreibung

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute, and accelerate brands on a global scale. We continually cultivate expertise across functional areas, retain top talent, share knowledge and data, create efficiencies, and approach every aspect of our clients' business from a 360° perspective. Our goal is to provide hands-on support, niche knowledge, and first-access to help our clients succeed in the most competitive commerce markets, making each of our six capabilities the first to respond to emerging opportunities.

We thrive on the energy exchanged between brands and audiences. Our mission is to expand each brand's market and emotional share because we believe every transaction can be transformational.

About our Ecommerce Management Team:

We assist our clients in expanding their business and geographic reach through guidance and implementation across digital advertising and retail, optimizing conversions on all major platforms.

Our Performance Marketing team is seeking a motivated Senior Performance Marketing Manager - Retail Media Advertising / Omnichannel (f/m/d) to support our clients' online growth. This is a full-time position based in Hamburg.

How would you spend your time if you join us?

• Developing and implementing comprehensive performance marketing strategies focused on retail media channels.
• Managing and optimizing campaigns across retail media networks (e.g., Amazon Advertising, Walmart Connect, OTTO, eBay Promoted Listings) and software providers (e.g., Criteo, Mabaya, CitrusAd, Microsoft Retail Media, Skai) to drive traffic, sales, and ROI.
• Analyzing campaign data, generating insights, and making data-driven decisions to enhance effectiveness.
• Collaborating with sales, product, and analytics teams to align marketing strategies with business goals.
• Monitoring market trends, competitor activities, and industry best practices to stay ahead.
• Leading bi-weekly internal retail media meetings to discuss and resolve current challenges in the sector.
• Ensuring quality assurance across campaigns and retail media tools.
• Building and maintaining relationships with retailers and tool providers for seamless campaign execution.
• Preparing and presenting performance reports with key metrics and insights to stakeholders.
• Mentoring junior team members and fostering a culture of continuous learning.

Requirements

Who Are You?

• Bachelor's degree in Marketing, Business, or related field; Master’s is a plus.
• At least 4 years of experience in performance marketing, with 2+ years in retail media advertising (experience with Amazon, Criteo, CitrusAd, Walmart, eBay, OTTO, The Trade Desk preferred).
• Self-motivated, eager to learn and expand your expertise daily.
• Proven success in managing retail media campaigns with strong ROI.
• Strong analytical skills and proficiency in data tools like Google Analytics and Excel.
• Excellent understanding of retail media platforms and tools.
• Exceptional communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Experience in e-commerce and retail industry (highly desirable).
• Proficiency in English; additional languages like German or French are beneficial.

Benefits

What's in it for you?

• Insights into diverse businesses, from traditional German brands to online pure players, working on shaping e-commerce's future.
• Ownership of projects, professional growth, and development through Gallup StrengthsFinder and an unlimited learning budget.
• Participation in a diverse, inclusive, and international environment with over 30 nationalities.
• Collaborative client relationships, a no-bullshit culture, and pride in our expertise.
• Flexible work arrangements, including remote work, flexible hours, and 20-40 days of vacation.
• Annual opportunity to work from abroad at our Sunshine Office.
• Engagement in team activities, getaways, and a positive company culture.
• Modern Hamburg office, bike leasing, pension plan, public transport ticket, and health support through OpenUp.
• Access to fitness and wellness programs via EGYM Wellpass.

Join us and help shape the future of ecommerce!