Senior Paid Social Manager Marketing Berlin

Heartcore; Berlin; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading travel technology company is hiring a Senior Paid Social Manager in Berlin to oversee Meta (Facebook & Instagram) paid campaigns. You will optimize strategies to drive growth, employing advanced platform features and incrementality testing. Ideal candidates have 4-6 years of experience in campaign management and possess strong analytical skills. This role offers a hybrid work setup, a personal growth budget, and health benefits. Join a vibrant team dedicated to transforming travel experiences.

Leistungen

Annual personal growth budget

Work from anywhere for 30 days per year

Monthly transportation and fitness budget

Discounts on GetYourGuide activities

Health and wellness benefits

Qualifikationen

• 4-6 years of hands-on Meta (Facebook & Instagram) campaign management.
• Deep knowledge of Meta's automation and advanced bidding strategies.
• Experience with reporting or analytics tools such as Looker or Databricks.

Aufgaben

• Lead the setup, management and optimization of Meta campaigns for web and app.
• Continuously test and implement new Meta features and automation solutions.
• Develop and analyze incrementality tests and lift studies.

Kenntnisse

Meta campaign management

Analytical mindset

Communication

Collaboration

Automation strategies

Incrementality testing

Fluent English

Tools

Looker

Databricks

Smartly

Jobbeschreibung

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

Team mission

As Senior Paid Social Manager, you will own the execution and optimization of Meta (Facebook & Instagram) paid social campaigns, driving measurable growth and effectiveness for GetYourGuide. You will leverage advanced platform features, automation, and robust incrementality testing to identify and scale high-impact tactics.

Working in a data-driven, fast-paced environment, you will continuously test new approaches, analyze results, and partner with analytics and growth teams to ensure Meta remains a key growth engine in our marketing mix.

Your mission

• Meta Channel Execution:Lead the end-to-end setup, management, optimisation and support on the strategy of Meta campaigns for web and app, across multiple objectives.
• Innovation & Advanced Optimisation:Continuously test and implement new Meta features, automation solutions, and advanced bidding strategies; focus on rapid adoption of platform innovations.
• Incrementality & Lift:Develop, execute, and analyse incrementality tests and lift studies to identify and scale tactics that drive real business impact.
• Performance Analysis:Translate campaign and testing data into actionable insights, regularly share findings and recommendations with key stakeholders.
• Process & Workflow Excellence:Streamline and document operational processes to ensure campaign quality, efficiency, and scalability.

Your toolkit

• 4-6 years of hands-on Meta (Facebook & Instagram) campaign management and optimization.
• Deep knowledge of Meta’s automation, advanced bidding strategies, campaign measurement, and platform innovations.
• Demonstrated expertise using incrementality and lift testing for channel optimization.
• Analytical mindset; able to interpret data and generate actionable business insights.
• Experience with reporting or analytics tools such as Looker, Databricks, or similar.
• Skilled user of Smartly or similar campaign management platforms.
• Excellent communicator and collaborator.
• Fluent in English (other languages a plus).
• Based in or willing to relocate to Berlin (hybrid: 3+ days/week in office).

Extras that give you an edge

• Experience with other paid social platforms (TikTok, Pinterest, Reddit, Snapchat, etc.).
• Background in travel, e-commerce, or digital marketplaces.
• Familiarity with programmatic or broader digital marketing innovation.

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [e-mail].

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

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