Senior Field Marketing Manager, DACH

Board; Frankfurt; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading technology company in Frankfurt is seeking an experienced Senior Field Marketing Manager to lead marketing efforts in the DACH region. You will develop integrated marketing plans and manage campaigns to drive awareness and pipeline growth. The ideal candidate has over 3 years in B2B marketing leadership, strong analytical and communication skills, and is fluent in English. This role offers a collaborative environment focused on innovation and results.

Qualifikationen

• 3+ years of experience in field marketing leadership roles.
• Proven success in driving pipeline and revenue.
• Experience in SaaS or enterprise software preferred.

Aufgaben

• Develop and execute integrated field marketing plans.
• Align marketing programs with revenue goals and GTM priorities.
• Manage end-to-end execution of regional events and campaigns.
• Drive ABM initiatives tailored to key accounts.
• Analyze and report on key marketing metrics.

Kenntnisse

B2B marketing experience

Project management

Analytical skills

Excellent communication

Collaboration

Leadership

Fluency in English

Jobbeschreibung

At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.

What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.

Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!

We are seeking an experienced and results-driven Senior Field Marketing Manager to lead our regional and industry-specific marketing efforts in the DACH region. This strategic role requires a dynamic leader who can drive pipeline growth and brand awareness through integrated campaigns, high-impact events, account-based marketing (ABM), and strong alignment with sales, partners, and alliances.

As a key member of the marketing leadership team, you will oversee a team of field marketers and collaborate cross-functionally to deliver targeted programs that support revenue goals, accelerate deal cycles, and strengthen market presence.

Key Responsibilities :

• Develop and execute integrated field marketing plans to drive awareness, engagement, and pipeline across the DACH region
• Partner closely with sales leadership to align marketing programs with revenue goals and GTM priorities
• Plan and manage end-to-end execution of regional events, executive roundtables, trade shows, and digital campaigns
• Drive Account-Based Marketing (ABM) initiatives by tailoring campaigns to key accounts and buyer personas
• Collaborate with strategic partners and alliances on co-marketing initiatives that extend reach and generate joint pipeline
• Manage local analyst relations, strengthening the partnership in alignment with the global analyst relations manager and execute co-sponsored activities
• Create compelling, localized content across email, digital, and event channels in line with global brand messaging
• Build and execute lead nurture and standalone campaigns to support the buyer journey and accelerate pipeline
• Manage regional marketing budget and vendors, ensuring cost-effective delivery and strong ROI
• Track, analyze, and report on key marketing metrics, using data to continuously improve performance
• Act as the key liaison between marketing and sales, ensuring alignment, transparency, and timely lead follow-up
• Customize and roll out global campaigns to suit regional market dynamics and customer needs
• Lead and develop a regional field marketing team, setting clear goals and coaching for performance

Qualifications :

Proven experience in B2B marketing, with at least 3 years in a field marketing leadership role

Proven success in driving pipeline and revenue through integrated field programs, events, and ABM

Deep experience partnering with enterprise sales teams, partner ecosystems, and alliances

Exceptional project management and organizational skills; able to manage multiple priorities and stakeholders

Strong analytical mindset with the ability to derive insights from data and make informed decisions

Excellent communication, collaboration, people management, and leadership abilities

Experience working in SaaS, enterprise software, or related technology sectors is preferred

Fluency in English