Senior BI Manager (m/f/x)

Carhartt Work In Progress; Deutschland; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A prominent fashion brand in Germany seeks an experienced analytics specialist to drive analytics projects across E‑Commerce. The role includes building data feeds and improving BI systems with tools like Looker and Power BI. Ideal candidates will have a strong quantitative background and experience with marketing and customer data analysis. Fluency in English is essential, and knowledge of German is a plus. This position promotes a data-driven mindset and requires collaboration across various teams.

Qualifikationen

• Several years of experience in E‑Commerce, Retail, or Fashion.
• Strong quantitative background with statistical analysis experience.
• Solid understanding of ERP systems and Data Warehouse architectures.

Aufgaben

• Drive end-to-end analytics projects across E‑Commerce.
• Build automated data feeds for CRM and marketing platforms.
• Develop and analyze customer segments and audiences.

Kenntnisse

Experience with customer and marketing data

Strong quantitative background

Skills in SQL and Python

Knowledge of marketing and e‑commerce analytics

Ability to communicate with non‑technical stakeholders

Ausbildung

Degree in Economics, Statistics, Mathematics, or Computer Science

Tools

SQL

Looker

Power BI

Jobbeschreibung

Carhartt WIP is part of the WIP Trading AG. Our family‑owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past two decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

Your Responsibilities

• Drive end-to-end analytics projects across E‑Commerce (Paid Marketing, CRM, Product), translating business questions into actionable insights
• Extract, consolidate, and model data from ERP systems and the Data Warehouse using SQL, and build automated data feeds for CRM and marketing platforms (e.g. Emarsys)
• Develop and analyze customer segments and audiences to support personalization, retention, and lifetime value optimization
• Own and continuously improve BI and Web Analytics systems (e.g. Looker, Power BI, GA4), including dashboards, KPIs, and data quality; support tracking implementations (e.g. GTM, Firebase, Adjust)
• Collaborate closely with Marketing, E‑Commerce, ERP, BI, and Finance teams and actively promote a data‑driven mindset

Your Profile

• Several years of experience working with customer and marketing data, ideally in E‑Commerce, Retail, or Fashion
• Strong quantitative background (e.g. Economics, Statistics, Mathematics, Computer Science) with experience in statistical analysis
• Solid understanding of ERP systems and Data Warehouse architectures, with strong skills in SQL and Python and experience using BI tools (e.g. Looker, Power BI)
• Deep knowledge of marketing and e‑commerce analytics, including hands‑on experience with web and app tracking data
• Ability to work independently, communicate clearly with non‑technical stakeholders, and a high level of initiative; excellent English (German is a plus)