Product Marketing Manager, Branding Solutions - Hamburg

TikTok; Hamburg; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading social media company is seeking a Product Marketing Manager to develop go-to-market strategies for branding products in DACH. This role involves collaborating with sales teams to ensure client needs are met, enhancing product adoption, and leveraging knowledge of the German media landscape. Candidates should possess over 5 years of experience in media marketing, particularly in product marketing, as well as excellent communication and analytical skills. Emphasis on a commercial mindset to thrive in a high growth environment.

Qualifikationen

• 5+ years experience working within media in marketing.
• Expertise in paid social media performance marketing.
• Strong knowledge of the German market and media ecosystem.
• Excellent communication, presentation and analytical skills.
• Experience working in a client-facing capacity.
• A history of delivering against stretching performance goals.

Aufgaben

• Own GTM strategies for TikTok's branding products in DACH.
• Collaborate with sales teams to understand customer needs.
• Identify blockers and growth opportunities in product adoption.
• Develop sales education strategy with subject matter experts.

Kenntnisse

Digital performance marketing

Media sales

Customer service orientation

Excellent communication skills

Analytical skills

Commercial mindset

Ability to thrive in ambiguity

Jobbeschreibung

As a Product Marketing Manager, you will lead go-to-market for advertising solutions in DACH. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role.

Responsibilities

• Own TikTok's branding products GTM strategies and grow revenue & product adoption in DACH, with a focus on CPG / Beauty, Media & Entertainment and Commerce
• Become the in-market product expert by partnering closely with the sales team and their biggest clients to deeply understand customer pain points, product needs and business requirements
• Ensure a market- and client-first approach by working closely with our biggest advertisers, help increase product adoptions, identify blockers and growth opportunities, act as the voice of the market in product, synthesise market insights and collaborate with product and global / regional teams to identify solutions
• Collaborate with cross-functional teams on product GTM and adoption strategies which would include narratives, solutions packages, best practices and product recommendations; develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge

Minimum Qualifications

• 5+ years experience working within media in marketing, ideally in a product marketing capacity
• Expertise in media sales and performance marketing (specifically paid social media)
• Strong knowledge of the German market and media ecosystem
• Excellent communication, presentation and analytical skills
• Customer service orientation and experience working in a client-facing capacity
• A commercial mindset with a history of delivering against stretching performance goals
• A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change

Preferred Qualifications

• Industry expertise in Travel, Auto or Finance