Performance & Online Marketing Manager (mfd)

TAXMARO; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A fast-growing HR and payroll platform based in Berlin is looking for a data-driven marketing professional. This role involves planning and optimizing campaigns, managing budgets, and collaborating with teams to drive growth. Candidates should have at least 3 years of experience in performance marketing within a B2B SaaS or HR-Tech environment and possess strong analytical skills. The company offers flexible working hours, modern tools, and a competitive compensation package.

Leistungen

Flexible working hours

Competitive and performance-based compensation

Direct collaboration with founders and product teams

Opportunity to shape the growth strategy

Qualifikationen

• 3 years of experience in performance marketing ideally in a B2B SaaS or HR-Tech environment.
• Strong knowledge of analytics tools like GA4, Ahrefs, SEMrush.
• Excellent English communication skills; German is a plus.

Aufgaben

• Plan, execute and optimize performance marketing campaigns across channels.
• Monitor, analyze and report on performance KPIs with a focus on growth.
• Manage marketing budgets, forecasting, and reporting.

Kenntnisse

Digital Marketing

Keyword Research

Social Media

A/B Testing

Analytics

Ausbildung

Bachelor's or Master's degree in Marketing, Business Communications or a related field

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads

HubSpot

Webflow

Jobbeschreibung

taxmaro is a modern HR and payroll platform that automates HR and payroll processes for companies and accounting firms. Our software digitalizes time tracking absence management expense reporting document management and payroll preparation fully integrated with DATEV and other systems.

As we continue to grow rapidly we are looking for a data-driven marketing professional who will take our digital growth strategy to the next level.

Aufgaben

• Plan, execute and optimize performance marketing campaigns across channels (Google Ads, LinkedIn, Meta etc.)
• Develop and manage cross-channel paid and organic strategies to increase lead generation and brand awareness
• Monitor, analyze and report on performance KPIs (CPC, CTR, CPL, CAC, ROAS) with a focus on continuous growth and optimization
• Build and optimize landing pages, funnels and automation workflows (HubSpot, Webflow etc.)
• Conduct A/B testing, conversion optimization and keyword research in collaboration with content and product teams
• Manage marketing budgets forecasting and reporting directly to the management team
• Collaborate closely with external partners, agencies and internal stakeholders

Qualifikation

• Bachelor's or Master's degree in Marketing, Business Communications or a related field
• 3 years of experience in performance marketing ideally in a B2B SaaS or HR‑Tech environment
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager and analytics tools (GA4, Ahrefs, SEMrush etc.)
• Excellent analytical and problem‑solving skills with hands‑on experience managing data‑driven growth campaigns
• Experience with marketing automation tools (preferably HubSpot) and CRM workflows
• Excellent English communication skills (German is a plus)
• A proactive mindset, strong ownership and a passion for measurable results

Nice to have

• Experience with Webflow or WordPress
• Basic knowledge of HTML, JavaScript or tag management
• Experience with partner or referral marketing campaigns

Benefits

• A key role in a fast-growing SaaS company with high strategic impact
• Direct collaboration with founders and product teams
• Flexible working hours and hybrid work options
• Budget ownership and the opportunity to shape our growth strategy
• Modern tools, flat hierarchies and an ambitious supportive team
• Competitive and performance-based compensation

If you're excited to build and scale the growth engine of taxmaro and want to make a measurable impact we would love to hear from you!

Key Skills

Digital Marketing, Keyword Research, Social Media, A / B, Link Building, Account Management, HTML, Client Relationships, New Customers, Product Information, YouTube, Cold calls, KPI, Service Professionals, E-Commerce

Employment Type

Employee

Experience

years

Vacancy

1