Performance Marketing Manager with a focus on Google Ads in the D2C sector (m/f/d) (Remote)

Avomind; Deutschland; Remote; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

A leading Google & YouTube Ads agency in Germany seeks a Performance Marketing Manager. The ideal candidate will develop and implement Google Ads strategies, optimize campaigns, and leverage e-commerce knowledge to drive client success in the D2C sector. This role offers flexibility with remote working options and continuous educational opportunities.

Leistungen

Continuous Education

Workations

Home Office Equipment

Flexibility in schedule

Qualifikationen

• Proven success in developing scalable Google Ads strategies with high budgets.
• Experience in optimizing product data feeds and managing Shopping campaigns.
• Familiarity with performance metrics like ROAS and AOV.

Aufgaben

• Develop Google Ads strategies with account strategists and media buyers.
• Optimize campaigns based on market insights and KPIs.
• Advise clients with data-driven insights for achieving Google Ads goals.

Kenntnisse

Google Ads Expertise

Analytical Thinking

Self-Organization

Communication Skills

E-commerce Skills

Jobbeschreibung

Performance Marketing Manager with a focus on Google Ads in the D2C sector (m/f/d) (Remote)

Our client is a leading Google & YouTube Ads agency in Germany, achieving maximum growth for well-known customers such as Loop Earplugs, Paper & Tea, and Sternglas. In a team of more than 40 experts, all passionate about their field, they rely on data-driven performance marketing and the full range of Google channels to ensure long-term success.

Your Tasks:

• Develop tailor-made Google Ads strategies in collaboration with account strategists, media buyers, and push experts to enhance client performance.
• Leverage interactions between Google Ads and other channels like Meta and Microsoft to develop effective synergies.
• Create comprehensive market analyses, competitor reports, and testing strategies.
• Apply a solid understanding of conversion optimization and user guidance.
• Focus on Google Ads Search & Shopping as part of your training to become an expert in pull strategies.
• Optimize campaigns using your e-commerce sector knowledge and understanding of Shopify and common shop setups.
• Develop successful strategies based on market and target group insights.
• Analyze KPIs and generate reports to provide actionable recommendations, ensuring long-term success.
• Advise clients with data-driven insights to help them achieve their Google Ads and Shopping goals.

Your Profile:

• Experience: Proven success in developing and implementing scalable Google Ads strategies with managing high advertising budgets.
• Google Ads Expertise: Expertise in Search & Shopping campaigns, including structuring, bidding strategies, budget control, and data-based optimization.
• Feed Optimization: Experience in optimizing product data feeds and managing Shopping campaigns effectively.
• E-commerce Skills: Familiarity with performance metrics like ROAS, MER, AOV, and conversion rate, with regular optimization. In-depth knowledge of buying behavior and target group insights.
• Analytical Thinking: Ability to analyze data swiftly and derive precise actions to improve performance.
• Self-Organization & Structure: Ability to work independently and manage complex campaigns.
• Communication Skills: Clear and concise communication in German (C1).
• Team Spirit: A collaborative team player supporting colleagues to achieve common goals.

What to Expect:

• Strategic Impact: Contribute ideas and shape strategy development, influencing the agency's success.
• Growth Opportunities: Join an ambitious, motivated team that encourages high performance.
• Continuous Education: Participate in regular masterclasses and external training to enhance your skills.
• Flexibility: Work remotely with a flexible schedule within an agile team.
• Workations: Biannual team retreats in a villa for a week of work and team bonding.
• Home Office Equipment: Receive professional equipment, including a MacBook.