Performance Marketing Manager (m/f/d) - Remote

Xentral ERP Software GmbH; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Ein innovatives Tech-Startup in Berlin sucht einen erfahrenen Performance Marketing Experte, um die Marketingstrategie zu realisieren. Sie sind verantwortlich für die Verwaltung und Optimierung von Kampagnen über verschiedene Kanäle hinweg, einschließlich Google Ads und LinkedIn. Ideale Kandidaten haben mindestens 2 Jahre Erfahrung im Performance Marketing und fließende Deutschkenntnisse. Flexible Arbeitsmodalitäten und umfangreiche Entwicklungsmöglichkeiten werden angeboten.

Leistungen

Flexibles Arbeitsumfeld

Wettbewerbsfähige Vergütung und umfassende Leistungen

Professionelles Wachstum und Entwicklung

Inklusive und lebendige Kultur

Vielfältiges und internationales Team

Qualifikationen

• Mindestens 2 Jahre Erfahrung im Performance Marketing, idealerweise in einem B2B SaaS Unternehmen.
• Erfahrung im Umgang mit Google Ads und anderen bezahlten Werbekanälen.
• Ein dynamisches Arbeitsumfeld und erste Erfahrungen in scale-ups sind vorteilhaft.

Aufgaben

• Verwalten Sie den gesamten Lebenszyklus von Performance-Marketing-Kampagnen.
• Implementierung und Erweiterung von Demand-Generation-Strategien.
• Daten täglich analysieren, um die Leistung aller Kanäle zu überwachen.

Kenntnisse

Hands-on Erfahrung in Performance Marketing

Google Ads Management

Erfahrung mit bezahlten sozialen Kanälen

Analytisches Denken

Fließend Deutsch

Jobbeschreibung

Overview

Stellenbeschreibung

Performance Marketing is a crucial part of our go-to-market strategy at Xentral ERP Software. We are looking for an experienced performance marketing expert, who helps us to generate MQL optimised for cost per SQL. You will be responsible for our performance marketing strategy in alignment with our overarching business plan and all our paid channels - currently Google Ads, Microsoft Ads, LinkedIn Ads and META Ads. In alignment with the demand generation team (Paid, SEO, Content & CVRO) you are a driving force for demand generation and lead capture tactics.

Responsibilities

• Manage the entire lifecycle of performance marketing campaigns with a strong focus on Google Ads
• Hands-on implement and extend demand generation strategies within Google Ads, LinkedIn Ads, META Ads
• Help to identify and set up new paid marketing channels (e.g. review pages such as Capterra & OMR Reviews, Content Syndication, …)
• Define – and with the help of our designer and CVRO specialist – support A / B testing of landing page, ad copy, creatives
• Crunch data on a daily basis to monitor and improve the performance of all channels based on cost per SQL (use Hubspot oriented channel reporting)
• Manage budget and media planning while analysing and presenting performance insights confidently
• Support landing page creation and optimization, contributing to demand generation through LinkedIn, YouTube, and Google Demand Gen
• Develop and implement re-targeting tactics across multiple channels, focusing on high-performing video and image creatives

Qualifications

• You have 2 years hands-on experience in growing performance marketing, ideally for a B2B SaaS company
• You have strong hands-on expertise in managing Google Ads
• Ideally you have first experience working with paid social channels
• You are used to work in a dynamic environment – experience in a scale-up would be a big plus
• You are analytically driven and understand technical aspects of performance marketing like e.g. conversion tracking, attribution, etc
• You have a hands-on mentality
• Our target audience is focused mainly in german-speaking countries, so you are fluent or near-native in German, as you have to write ads or support with landing page content

Benefits

• Flexible Work Environment: Enjoy remote work options across Europe or from our office-hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours.
• Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy that includes 28 annual leave days, special leave days, and nursing care days. Monthly voucher options (Urban Sports Club, grocery stores, entertainment, and lifestyle) and state-of-the-art home office equipment. 50% subsidy on private pension plans for permanent employees in Germany.
• Professional Growth & Development: Significant budget dedicated to learning and personal development.
• Inclusive & Engaging Culture: Virtual and in-person company events and yearly culture connect days.
• Diverse & International Team: Multicultural team across 17 locations in Europe and 32 nationalities.

If you have what it takes, apply now with your CV or LinkedIn profile. We look forward to your application!

About us

We are an established tech startup with major tech investors Sequoia Capital and Visionaries Club. We are aiming at defining a new SaaS category and empower entrepreneurs and e-commerce vendors to automate their resource planning and focus on the things that matters most to them: their business. We grow all over Europe, join us fully remote or in one of our hubs in Augsburg, Amsterdam, Berlin, Munich and Lohne (Oldenburg). You decide!