Performance Marketing Manager (m/f/d) – Focus MQL

Yoummday GmbH; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Ein innovatives Marketingunternehmen sucht einen Performance Marketing Manager (m/w/d) mit Schwerpunkt auf MQL-Generierung. In dieser Rolle werden Sie verantwortlich sein für die Planung und Umsetzung von Multichannel-Kampagnen zur nachhaltigen Befüllung der Vertriebs-Pipeline. Ideale Kandidaten bringen mindestens 5 Jahre Erfahrung im B2B-Marketing mit und sind sowohl in Deutsch als auch in Englisch kommunikationsstark.

Leistungen

30 Tage Urlaub

Job Lunch allowance (€69 pro Monat)

„Givve”-Karte (€50 monatlich)

Rabatte über „Corporate Benefits”

Mietoption für JobRad

Qualifikationen

• Mindestens 5 Jahre B2B-Marketing-Erfahrung, vorzugsweise im SaaS-Sektor.
• Erfahrung in der Durchführung von Performance-Marketing- und Multichannel-Kampagnen.
• Starke analytische Fähigkeiten und Erfahrung im KPI-Reporting.

Aufgaben

• Planen, umsetzen und optimieren von Multi-Channel-Kampagnen.
• Entwicklung fundierter Entscheidungsgrundlagen in enger Abstimmung mit dem Team.
• Verstehen der Zielgruppenbedürfnisse und Optimierung der Akquisitionsprozesse.

Kenntnisse

Erfahrung im Performance Marketing

Multichannel-Kampagnen

Analytisches Denken

Fließendes Deutsch und Englisch

Ausbildung

Abschluss in Marketing, Kommunikationswissenschaften oder vergleichbar

Tools

HubSpot

LinkedIn Sales Navigator

Jobbeschreibung

Your mission

We are looking for you as a Performance Marketing Manager (m/f/d) - Focus on MQL Generation at our Munich headquarters in a hybrid working model. You will plan, implement, and optimize initiatives that sustainably fill our sales pipeline in the SME and LE segments - in close collaboration with Sales, Account-Based Marketing, and Growth Marketing.

• Expertise & Innovation:
  You will plan, execute, and optimize multi-channel campaigns (email, social media, events, website), manage our paid ads (Google Ads, LinkedIn), and work closely with ABM on audience-targeted campaign content. In this role, you will coordinate external partners, ensure an efficient and impactful use of budget, and take responsibility for the operational campaign setup, including the relevant tools.
• Decision-Making & Accountability:
  In close exchange with the Team Lead LE Sales, VP SME Sales, Strategic Client Marketing, Sales & Marketing Growth, and other stakeholders, you will develop solid decision-making foundations and implement them consistently to achieve our demand generation goals.
• Customer Orientation:
  You understand the needs of our target audiences and optimize our demand generation engines to efficiently acquire qualified MQLs across all relevant touchpoints.
• Excellence & Efficiency:
  You contribute to the implementation of efficient processes, drive sustainable structures, and ensure operational excellence in campaign management.
• Analytical & Critical Thinking:
  You track KPIs (CPL, CAC, CTR), analyze the performance of your campaigns, derive data-driven optimizations, identify growth opportunities, and report regularly to leadership and cross-functional teams.
• Adaptability & Flexibility:
  Even in dynamic situations, you maintain an overview, recognize opportunities early, and proactively contribute ideas.
• Tools & Systems:
  You use HubSpot for marketing automation (lead nurturing, drip campaigns) and LinkedIn Sales Navigator for targeted lead identification.

Your skillset

• Academic Background:
  You hold a degree in Marketing, Communication Studies, Media Management, or a comparable qualification
• Relevant Professional Experience:
  At least 5 years of B2B marketing experience, ideally in the (SaaS) software sector with a focus on SME and LE segments – with a proven track record.
• Performance Marketing:
  Extensive experience in performance marketing, multi-channel campaigns, and paid advertising.
• SEO & GEO:
  Experience in SEO and ideally in Generative Engine Optimization (GEO).
• Analytical Mindset:
  You possess strong analytical skills, thrive on KPI-based reporting, and bring hands-on optimization experience.
• Language Skills:
  You communicate confidently and effectively in both German and English (written and spoken, C-level proficiency) and have a healthy sense of humor.

Your winning deal

• Yourbenefits: In addition to 30daysofvacation,wealsoofferyouajoblunchallowance (€69 per month), a“Givve”card(toppedupwith€50 permonth),discountsvia“Corporate Benefits”,theoptionofleasing aJobRad, pensioncontributions (occupational pension & VL) and greatteamand companyevents.
• Yourworkplace:Youwillworkin aflexible, hybridmodelfromoneofourdog-friendlyandmodernofficesandwillhavetheopportunitytodo “work from abroad”withintheEUfor2weeksayear(*onlyappliestoemployeeswithan EUpassport)
• Yourfootprint:A position in aprofitable companywhere you have thefreedomandconfidenceto help shape it and work with us on the“future of work”.
• Thevalues:Wescorehighlywithanopen,authenticcultureand ahigh-performingandhumorousteamthatisalreadylookingforwardtomakingbolddecisionswithyouandbreakingnewgroundthatwillleadustosustainablesuccess.
• Youropportunity:Fromdayone,youwillhavetheopportunitytotakeonresponsibility,driveinnovationanddevelopthecompanyandyourselftogetherwithateamofexperts.