Performance Marketing Manager (English B2)

Migrando; Cottbus; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Ein digitales Marketingunternehmen in Cottbus sucht einen erfahrenen Kampagnenmanager (m/w/d) mit Schwerpunkt auf bezahlte Medien, einschließlich Meta Ads, Google Ads und TikTok. In dieser Rolle planen und optimieren Sie Kampagnen, analysieren Daten und entwickeln kreative Inhalte. Sie sollten über starke analytische Fähigkeiten, Kreativität und eine Hands-on-Mentalität verfügen. Idealerweise können Sie auch Budgets verwalten und Entscheidungen treffen, um die Conversion-Rate erfolgreich zu steigern.

Leistungen

Moderne Büros in zentraler Lage

Kleine Teams für bessere Zusammenarbeit

Flexible Arbeitszeiten

Qualifikationen

• Erfahrung in der Planung und Verwaltung von bezahlten Kampagnen.
• Fähigkeit zur Analyse und Interpretation von Kennzahlen (CTR, CPC, ROAS).
• Erfahrung in der Erstellung von kreativen Werbetexten.

Aufgaben

• Planung und Optimierung von Social Media Kampagnen.
• Entwicklung von Ideen für neue Anzeigen und Tests.
• Optimierung von Landing Pages zur Verbesserung der Conversion-Rate.

Kenntnisse

Kenntnisse in bezahlten Medien (Meta Ads, Google Ads, TikTok)

Analytische Fähigkeiten

Kreativität

Hands-on Mentalität

Verständnis der Nutzerreise

Entscheidungsfreude

Starke Kommunikationsfähigkeit

Neugier und Lernbereitschaft

Tools

Figma

Business Manager

Jobbeschreibung

Wir bieten Dir

Clear roles and responsibilities: At our company, everyone knows exactly what they are responsible for. No ping-pong tasks, no spontaneous rounds of “Can you take care of that?” and no constant stress. This ensures focus in everyday life—and that you can really do your job well from start to finish.

Structured, digital processes instead of paperwork: Our processes are clearly defined and digital – from the initial inquiry to completion. You don't have to search for notes, pore over mountains of files, or constantly improvise. Instead, you work with well-designed workflows and modern tools. This leaves more time for content and people.

Small teams instead of open-plan offices: You work in manageable teams where everyone knows each other and can quickly strike up a conversation. No noisy hall with 50 people and constant noise, but quiet team rooms with space for focus, quick questions, and genuine exchange in between. So you can work with concentration – and still never be alone.

Modern office in an old building in the heart of Cottbus: High ceilings, lots of daylight, plants in the rooms, and an inner courtyard for breaks in between: Our office in an old building combines character with modern amenities. Right outside the door, you'll find cafés, bakeries, restaurants, and plenty of shopping opportunities—perfect for your lunch break or a quick walk to clear your head.

Mögliche Aufgabenbereiche

Campaign management: You plan, create, and optimize paid social and search campaigns (Meta, Google, TikTok). You keep an eye on KPIs and manage the budget efficiently.

Creative & copy testing: You develop ideas for new ad creatives and write compelling ad copy. You brief the design team or get hands‑on in Figma to test variants.

Landing page optimization: You analyze where users drop out of the funnel and develop hypotheses for improving the conversion rate. You work closely with web designers and developers.

Reporting & analysis: You create regular reports that not only show numbers but also provide recommendations for action. You identify trends early on and respond to them.

Target group targeting: You build and refine custom audiences and lookalikes. You understand exactly who we want to address and how we can best reach these people.

Market observation: You look at what the competition is doing and identify new channels or formats that could be exciting for Migrando.

Dein Profil

You are at home in paid media: Whether Meta Ads, Google Ads, or TikTok—you know how to set up, manage, and scale campaigns. Business Manager is your second home.

Numbers are your friend: You don't rely on gut feeling, but on data. You can not only read CTR, CPC, and ROAS, but also interpret them and draw the right conclusions.

Creativity meets structure: You have an eye for strong creatives and know what motivates users to click. At the same time, you work in a structured manner, keep an eye on budgets, and don't get lost in chaos.

Hands‑on mentality: You don't wait for someone to tell you what to do. You see potential, quickly create a mockup in Figma, or write new ad copy when the going gets tough.

Understanding of the user journey: You don't just think about the click. You understand what needs to happen on the landing page to turn a prospect into a happy client.

Desire for responsibility: You are confident in your ability to manage budgets and make decisions independently. You see yourself as an entrepreneur within the company.

Strong communication skills: You can present complex data in such a way that colleagues from other departments understand why campaign A performed better than campaign B.

Curiosity and willingness to learn: The world of online marketing is changing rapidly. You are eager to try out new trends (such as AI in marketing) and continuously develop your skills.