Performance Marketer (mfd)

iwoca Deutschland; Berlin; Vor Ort; EUR 35.000 - 50.000; Vollzeit

Zusammenfassung

A leading fintech company in Berlin seeks a Performance Marketing Specialist to manage Paid Search and Paid Social campaigns. The role involves optimizing campaigns, analyzing performance data, and driving strategic goals. Candidates should have 1-2 years of relevant experience and proficiency in Google Ads and Meta Ads Manager. A growth mindset and the ability to collaborate in a diverse, international team are essential. The position offers a supportive culture and various benefits including a learning budget and paid volunteer days.

Leistungen

Flexible vacation days

Paid volunteer day

Mental health support

Learning and development budget

Gym membership subsidy

Access to company events

Qualifikationen

• 1-2 years of experience managing Paid Search and Paid Social campaigns.
• Strong analytical skills to drive decisions and optimize campaigns.
• Ability to create and manage performance marketing strategies.

Aufgaben

• Manage daily Paid Search and Paid Social campaigns and monitor performance.
• Generate weekly performance reports and conduct in-depth analyses.
• Conduct A/B tests to optimize campaign effectiveness.

Kenntnisse

Performance marketing

Google Ads

Meta Ads Manager

Google Analytics

Data analysis

Tools

Google Ads Editor

Looker

Jobbeschreibung

Imagine a world where every small business has the power to thrive. That's the world we're building at iwoca. Small businesses aren't just statistics; they're the heartbeat of our communities, the character of our high streets, and the engine of our economy. Since 2012 we've revolutionised how these businesses access finance, turning what was once a lengthy frustrating process into something remarkable: funding that's fast, flexible and actually works for modern businesses.

Our impact speaks for itself: we've provided billions in funding to more than 150,000 businesses across Europe, making us one of Europe's leading fintech innovators. But we're just getting started. Our mission: To empower one million businesses with the financial tools they deserve.

We combine cutting‑edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower. Whether it's managing cash flow or seizing unexpected opportunities, we ensure businesses get the funds they need—often within minutes.

The team

Our marketing team is a blend of creative and data‑driven experts. You'll work alongside three content & organic specialists and our performance marketing lead, with a shared mission: to build a world‑class in‑house marketing function. We are taking the reins from our external agency and this role is key to that evolution. Your focus will be on owning Paid Search, scaling our growing Paid Social activities, and experimenting across a diverse channel mix that includes direct‑mail partnerships and more.

Tasks

We're looking for someone who's passionate about the day‑to‑day management of our Paid Search and Paid Social campaigns—from hands‑on execution and monitoring to ongoing optimization. As a close sparring partner to the Senior Performance Marketing Manager you'll help bring our strategic goals to life and elevate our channels through a data‑driven approach. You bring a creative and solution‑oriented mindset and aren't afraid to think outside the box and experiment with new approaches. You're also hands‑on and proactive when it comes to turning ideas into action—whether it's shaping a new creative concept or launching an unconventional campaign.

What you can drive at iwoca

Campaign Management & Execution

• Set up new campaigns and ad groups in Google Ads and Meta Ads based on our strategic decisions.
• Monitor campaign performance and budgets daily to quickly detect anomalies or over‑/underspending.
• Execute bulk edits and uploads using Google Ads Editor.
• Conduct ongoing keyword research and hygiene, including analyzing search term reports and adding negative keywords.

Analysis & Reporting

• Prepare and format weekly performance reports to support strategic decision‑making.
• Assist with in‑depth analyses by providing and preparing relevant data.
• Ensure Looker dashboards are functional and up to date.

Creative & Content

• Research competitor ads and market trends for inspiration.
• Support the creation of creative briefs for new ad assets.
• Upload and organize new creatives across advertising platforms.

A / B Testing

• Execute and monitor A / B tests (e.g. ad assets, audiences, landing pages) according to plan.

Requirements

Essential

• You have 1‑2 years of experience managing performance marketing campaigns specifically in Paid Search and Paid Social channels.
• You excel at using Google Ads, Meta Ads Manager and Google Analytics to manage, analyze and optimize campaigns.
• You use data to drive decisions and have a keen eye for detail that ensures flawless execution.
• You possess a growth mindset and are always seeking new skills and knowledge to improve your craft.
• You take initiative and ownership of your work, consistently delivering high‑quality results.

Bonus

• Expertise with Google Ads Editor.
• Relevant experience in the field of fintech and lending.
• We expect to pay from 35000 - 50000 for this role. But were open-minded so definitely include your salary goals with your application. We routinely benchmark salaries against market rates and run quarterly performance and salary reviews.

Benefits

The culture

At iwoca we prioritize a culture of learning, growth and support and invest in the professional development of our team members. We value thought and skill diversity and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The benefits

• A smart, motivated and international team (we represent over 35 different nationalities) with a ridiculous growth‑mindset.
• 26 days of vacation a year plus a free day for your birthday.
• One‑month fully paid sabbatical after 4 years.
• Mental health support with direct access to certified psychologists via our partner OpenUp.
• iwoca takes over a ski chalet in winter so that you and your team can ski or snowboard (and work) for a week. During summer we are drawn to the sun. We've been to France, Italy, Spain and further afield.
• Access to the gym membership program 25 for either Fit711 or Urban Sports Club.
• 25 contribution towards the Deutschlandticket.
• Company Pension with Canada Life.
• Great office in Frankfurt in the beautiful Ostend; our Berlin office is located centrally at Hackescher Markt.
• A paid volunteer day that gives you the opportunity to invest time to support a charity of your choice.
• Corporate benefits discounts.
• iwocans also benefit from fully stocked fridges in our offices with whatever is needed to strengthen them. There are snacks (both healthy and less healthy) for the whole day.

Learning & Development

• A learning and development budget for everyone, including a book budget.
• Learning German budget.
• Company‑wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.

Key Skills

• Arabic speaking
• Access Control System
• B2C
• Account Management
• Legal Operations
• Broadcast

Employment Type: Full Time

Experience: years

Vacancy: 1

Yearly Salary: 35000 – 50000