Online Marketing Specialist Italy (m/w/d) 80-100 % position, liminted for 18 months

CEWE Group; München; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A multinational company in Bayern, München is seeking a Digital Marketing Specialist to lead customer acquisition campaigns in the Italian market. The ideal candidate should have at least 2 years of experience specializing in SEA and social media, proficiency in advertising platforms like Google Ads and Bing, and strong communication skills. The role offers competitive benefits, flexible working hours, and a collaborative work environment emphasizing creativity and innovation.

Leistungen

Flexible working hours

Company pension scheme

Employee discounts

Health and wellness programs

Modern work environment

Qualifikationen

• At least 2 years of experience in digital marketing, focusing on SEA and social media for the Italian market.
• Native Italian speaker with strong English and basic German knowledge.
• Ability to work independently and in cross-functional teams.

Aufgaben

• Plan, implement, and monitor digital customer acquisition campaigns.
• Manage advertising platforms and analyze performance through KPIs.
• Coordinate with creative teams and external agencies.

Kenntnisse

Digital marketing experience

Knowledge of SEA and social media campaigns

Communication skills

Strong analytical skills

Proficiency in Microsoft Office

Basic video editing

Tools

Google Ads

Bing

Meta

Adobe Analytics

Jobbeschreibung

At CEWE, we create spaces where creativity meets technology and emotionally engaging products shape our everyday lives. We stand for team spirit, innovation, and sustainability – values firmly anchored in our corporate culture. Diversity and mutual respect are not just words for us, but a lived reality. We welcome and encourage individual perspectives, reject all forms of discrimination, and actively promote an inclusive work environment – for a community that inspires, supports, and excites.

Aufgaben

Join a growing, agile team with exciting projects in the Italian market, backed by a large multinational that offers tools, best practices and international expertise, and enjoy real ownership of SEA and Social Ads campaigns with clear goals and plenty of room to test, learn and grow.

CEWE online activity in Italy is still in a start‑up phase with ambitious growth plans. Your main responsibility will be to acquire as many new customers as possible in a profitable way, using all the digital advertising platforms.

• Planning, implementation and monitoring of digital new customers acquisition campaigns for B2C and B2B2C e‑commerce, with a minimum ROAS approach
• End‑to‑end operational management of advertising platforms: Google Ads, Bing and Meta, working independently
  • Performance analysis using analytics tools and KPI reporting
  • Budget management (forecasting, distribution, reporting)
  • Coordination with the creative team and external agencies for the creation of digital campaigns

Profil

• Experience in digital marketing, with a focus on SEA and social media campaigns for the Italian market. At least 2 years of experience (agency or in‑house).
• Knowledge of digital advertising platforms (Google, Bing, Meta)
• Familiarity with Adobe Analytics
• Proficient in Microsoft Office, with a strong focus on Excel
• Basic video editing experience preferred
• Cross‑functional collaboration (creative and content teams, exchanges with other digital teams within the company, external agencies)
• Communication:
  You are a native Italian speaker with excellent writing skills, very strong English (written & spoken), and ideally some knowledge of German.
• Your method:
  You are autonomous, a quick learner, accurate and reliable with deadlines, flexible, solutions‑oriented, and enjoy collaborating with creative, content, digital teams and external agencies.

Wir bieten

• Flexibility & Work‑Life Balance: Flexible working hours, mobile working up to 60% (depending on position), and 30 vacation days
• Financial Benefits: Company pension scheme, employee stock ownership plan, employee discounts, etc.
• Extensive Development Opportunities: Diverse range of seminars, training courses, and individual development opportunities for professional and personal growth
• Innovative & Open Corporate Culture with a Strong Team Spirit: We offer structured onboarding and annual highlights such as our summer party
• Diversity & Responsibility: We are committed to diversity, inclusion, and sustainability
• Family‑Friendly Employer
• Comprehensive Health and Wellness Programs: bicycle leasing, psychosocial counselling, mobile massages, and much more
• Modern Work Environment: State‑of‑the‑art equipment, height‑adjustable desks, and a company restaurant for shared lunch breaks

Important note

Please be advised that a valid work permit for Germany is required for non‑EU citizens. Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.