Online Marketing Specialist (f/m/d)

abakus Personal GmbH & Co. KG; München; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A leading international software company in Munich is seeking an Online Marketing Specialist (f/m/d) to join their Central EMEA Field Marketing Team. The role involves planning and implementing digital campaigns to generate demand in the German and Austrian markets. Candidates should have initial experience in digital B2B marketing, be proactive, and possess strong CMS and analytics skills in both English and German.

Leistungen

Fair payment

Holiday pay & Christmas bonus

Premium payment for special services

Free parking

Good working atmosphere

Staff events

Free fruit and drinks

Flexible working hours

Qualifikationen

• Initial experience in digital marketing ideally in managing integrated multi-channel campaigns.
• Structured, proactive, and goal-oriented way of working.
• Fast-paced environments motivate you.

Aufgaben

• Manage paid digital initiatives including display advertising and social media campaigns.
• Strengthen organic presence through SEO improvements and blog content.
• Monitor and optimize campaign performance focused on lead creation.

Kenntnisse

Digital B2B marketing experience

Campaign management

Use of CMS systems (e.g., WordPress)

Experience with marketing automation platforms

Knowledge of web analytics tools (e.g., Google Analytics)

Business fluent English

C1-C2 German skills

Tools

Marketo

Salesforce Marketing Cloud

Power BI

Tableau

Jobbeschreibung

Many good reasons for abakus

• Fair payment

• Holiday pay & Christmas bonus

• Premium payment for special services

• Free parking

• Good working atmosphere

• Staff events

• Free fruit and drinks

• Social responsibility

• Flexible working hours

That awaits you in your new job

We are looking for a motivatedOnline Marketing Specialist (f/m/d) to join our Central EMEA Field Marketing Team at an international software company based inMunich, starting in February 2026, with a focus on the German and Austrian markets. In the position ofOnline Marketing Specialist (f/m/d)you will independently plan and implement digital campaigns to generate demand for innovative cloud solutions, with measurable impact across the entire marketing funnel.

• Manage paid digital initiatives including display advertising, content syndication, and social media campaigns
• Strengthen our organic presence through SEO improvements, website updates, blog content, email programs, and YouTube activities
• Define the ideal channel mix and translate campaign strategies into relevant content needs
• Monitor and optimize campaign performance focused on lead creation, pipeline growth, and revenue contribution
• Closely collaborate with Sales, Product Marketing, and regional stakeholders to maximize campaign effectiveness

Your skills

• Initial experience as an Online Marketing Specialist (f/m/d) in digital B2B marketing, ideally in the management of integrated multi-channel campaigns
• You work in a structured, proactive, and goal-oriented manner; fast-paced environments motivate you rather than deter you
• Confident use of CMS systems such as WordPress
• Experience with marketing automation platforms (Marketo, Salesforce Marketing Cloud, or similar)
• Knowledge of Salesforce and web analytics tools such as Google Analytics, as well as an understanding of AI-based tools and data visualization (e.g., Power BI, Tableau), Business fluent English and C1-C2 German skills round off your profile

Your application

Have we caught your interest? Then we should definitely get to know each other! The fastest way to us is via the "Apply now apply button" or via the e-mail address given above. We look forward to receiving your resume in Word or PDF format.
Do you have any questions in advance? Then give us a call - we will be happy to advise and support you in all phases of the job search.
We look forward to receiving your online application as Online Marketing Specialist (f/m/d) !

Your contact person

abakus Personal GmbH & Co. KG

Thalkirchner Str. 1
80337 München
Tel. [phone]