Marketing Manager, Global Digital Advertising

Spire; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading analytics company in Munich seeks an experienced Marketing Manager to lead their global digital advertising initiatives. This role requires expertise in managing campaigns across platforms like Google Ads and LinkedIn Ads, as well as collaboration with internal teams and external agencies. The ideal candidate will have 5+ years of experience in digital marketing and a strong understanding of marketing automation tools like HubSpot.

Leistungen

Generous Time Off Policy

Education Assistance Program

Employee Stock Purchase Program

Fitness Reimbursement

Qualifikationen

• 5+ years of progressive experience in digital marketing with a focus on managing paid advertising campaigns.
• Proven ability to create and execute successful digital advertising strategies.
• Expertise in HubSpot for marketing automation, CRM, and analytics.

Aufgaben

• Manage paid advertising campaigns to boost brand visibility and generate leads.
• Collaborate with internal teams to ensure ad creatives are consistent.
• Serve as main point of contact for external marketing agencies.

Kenntnisse

Digital advertising strategy

Campaign management

Collaboration

Analytical skills

Budget management

Ausbildung

Bachelor's degree in marketing, business, communications, or a similar field

Tools

HubSpot

Google Analytics

Microsoft Office Suite

Project management tools

Jobbeschreibung

Overview

Marketing Manager — We are seeking a highly motivated and experienced Marketing Manager to lead our global digital advertising initiatives on the Demand Generation Team. This role is responsible for developing, executing, and optimizing comprehensive digital marketing strategies across various platforms, with a strong focus on Google Ads, LinkedIn Ads, and other emerging advertising channels. The ideal candidate will be a collaborative leader, working closely with internal content teams, external marketing agencies, and various departments to ensure a cohesive and impactful digital presence for our global enterprise.

Responsibilities

• Manage paid advertising campaigns on platforms like Google Ads and LinkedIn Ads to boost brand visibility, generate leads, and acquire new customers. This includes keyword research, ad copy creation, optimizing landing pages, setting bidding strategies, and running A/B tests.
• Collaborate with internal teams, including content creators, to ensure ad creatives and brand messaging are consistent across all digital channels.
• Serve as the main point of contact for external marketing agencies, managing relationships, upholding brand guidelines, and ensuring strong campaign performance.
• Work cross-functionally with departments such as Sales, Product, and Business Unit Leaders to align digital marketing initiatives with broader business objectives.
• Analyze and report on key metrics, providing actionable insights and recommendations to continuously improve performance.
• Oversee and allocate digital marketing budgets to maximize ROI.
• Stay current with the latest trends in digital marketing, advertising, and marketing technology.
• Use project management software to track progress, organize tasks, and ensure timely completion of projects.

Must Have Qualifications

• A bachelor’s degree in marketing, business, communications, or a similar field.
• 5+ years of progressive experience in digital marketing, with a focus on managing paid advertising campaigns.
• Proven ability to create and execute successful digital advertising strategies.
• Expertise in HubSpot for marketing automation, CRM, and analytics.
• Proficiency in the Microsoft Office Suite.
• Previous experience with Google Analytics (GA4).
• Experience using a project management platform like Wrike, Asana, Trello, or Jira.

Preferred Qualifications

• Relevant certifications in HubSpot, Google Ads, or LinkedIn Ads.
• A solid understanding of SEO and content marketing.
• HubSpot Inbound Marketing & Digital Advertising Certifications.
• Webinar tools experience like GoToWebinar, Marketo, Wistia, ON24, etc.
• Proficiency in Adobe Creative Suite.
• Experience with Wrike and Salesforce.

Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in the office.

Access to US export-controlled software and/or technology may be required for this role. If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying. LI-RK1

Global Perks

Name Your Satellite Program (NYSP)
Launch Attendance
Generous Time Off Policy
Education Assistance Program
Employee Assistance Program (EAP)
Employee Stock Purchase Program (ESPP)
Family Leave
Fitness Reimbursement
Employee Referral Program
Healthy snacks & beverages in every office

About Spire

Spire Global is a space-to-cloud analytics company that owns and operates the largest multi-purpose constellation of satellites. Its proprietary data and algorithms provide the most advanced maritime, aviation, and weather tracking in the world. In addition to its constellation, Spire’s data infrastructure includes a global ground station network and 24/7 operations that provide real-time global coverage of every point on Earth.

Spire is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.

To help maintain a safe and secure workplace for Spire employees, all candidates who receive a conditional offer will be required to complete a background check. This may include criminal history and employment verification.

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