Marketing Manager - Central Europe

TCWGlobal; Frankfurt; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A regional marketing agency is seeking a Marketing Manager for Central Europe, responsible for shaping marketing strategies in Germany and Switzerland. The position is remote with travel flexibility. Candidates should have over 8 years of B2B marketing experience, native-level German fluency, and proficiency in marketing tools like Salesforce and HubSpot. This role offers a monthly pay rate of EUR 4,000 and is contract-based for 6+ months.

Qualifikationen

• 8+ years of experience in regional or localized B2B marketing.
• Proven ability to execute multi-channel marketing and ABM strategies.
• Excellent copywriting with a strong grasp of cultural nuance.

Aufgaben

• Lead the marketing strategy and execution for two key strategic accounts in the region.
• Adapt and execute multi-channel campaigns across digital, content, email, and events.
• Coordinate and promote regional events, trade shows, and webinars.

Kenntnisse

B2B Marketing

Strategic Planning

Campaign Execution

Fluent English

Native-level German

Ausbildung

Bachelor's degree in Marketing, Communications, or Business

Tools

Salesforce

HubSpot

Google Analytics

Tableau

Jobbeschreibung

Marketing Manager Central Europe (Germany & Switzerland)

Location: Remote in Frankfurt, Hamburg, Munich (Remote role, with travel flexibility for events)

Duration: Contract 6+ Months

Payrate: EUR 4,000 / month

Language Requirement: Native-level German & Fluent English

Join Us in Driving Marketing Excellence Across Central Europe

Are you a results-driven marketing professional fluent in German and passionate about driving impactful regional campaigns? We're looking for a Marketing Manager who will play a key role in shaping our presence across Germany and Switzerland—from building brand awareness to driving strategic demand generation initiatives.

If you thrive in a fast-paced, remote-first environment and love the challenge of adapting global strategies to fit local nuances, we want to meet you!

What You'll Do :

Strategic Account & Regional Planning

• Lead the marketing strategy and execution for two key strategic accounts in the region.
• Support additional strategic account initiatives.
• Own and execute the Swiss marketing plan in close collaboration with cross-functional stakeholders.

Campaign Execution & Localization

• Adapt and execute multi-channel campaigns across digital, content, email, and events tailored for Germany and Switzerland.
• Maintain and manage a regional marketing calendar to ensure timely delivery and performance.

Content, Communications & Digital

• Help craft high-impact, German-language content for newsletters, social media, and promotions.
• Execute digital ad campaigns (Google Ads, LinkedIn) with culturally nuanced messaging.
• Optimize local SEO and contribute to the regional website experience.

Event Management

• Coordinate and promote regional events, trade shows, and webinars.
• Lead logistical planning, on-site support, and lead capture at industry events.

Reporting & Insights

• Track and report on KPIs for all marketing activities in Germany.
• Monitor market trends and competitor actions to identify emerging opportunities.

What You'll Bring

• Bachelor's degree in Marketing, Communications, or Business.
• 8+ years of experience in regional or localized B2B marketing.
• Native-level German and fluent English communication skills.
• Proven ability to execute multi-channel marketing and ABM strategies.
• Proficiency in tools like Salesforce, HubSpot, Iterable, Wrike, Tableau, Google Analytics, and more.
• Excellent copywriting with a strong grasp of cultural nuance.
• Project management skills and ability to work independently.
• Confidence to engage and collaborate with sales and cross-functional teams.

Nice-to-Haves

• Experience in event planning & management.
• Familiarity with CRM & marketing automation platforms.
• Ability to analyze account insights and influence stakeholder strategy.

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.