Marketing Manager

Geely Auto Deutschland; Frankfurt; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

An automotive company in Frankfurt is seeking a marketing professional to lead brand strategy, manage digital sales transformation, and execute marketing plans for the Geely brand. The role requires over 8 years of experience in auto communication and strong skills in event planning and digital marketing. Competitive compensation and opportunities for growth are offered.

Qualifikationen

• 8 years or above Auto Communication experience.
• Enjoy working under high pressure and achieving goals.

Aufgaben

• Build and manage the Geely brand in the local market.
• Develop and execute a marketing plan for the automotive sector.
• Implement digital transformation processes at Geely distributors.

Kenntnisse

Auto Communication experience

Brand management

Digital marketing strategies

Event planning

Budget management

Jobbeschreibung

Responsibilities

• Brand
  • New Geely brand building in Local market
  • management and ensurance of qualified suppliers, digital agency, advertising agency, Influencers and media to support Geely brand.
  • planning, management, organization and execution of events, especially the launching event in 2024
  • Responsible for the brand strategy of Geely with proper positioning in Local market
• Marketing
  • generation of annual MKT plan, analysis and update the market and industry information of Local market automotive
  • target market definition for different segment and portfolio, explore and deep insight into market opportunities
  • development and implementation of promotion strategy and Customer loyalty.
  • budget management and work equipment management.
  • homologate image and process control
• Digital
  • generation and implementation of brand CRM
  • generation of strategies to increase conversion % in digital sales with the Geely distributor network
  • creation of dashboard to consult the results of leads by distributor and national level
  • ROI analysis by digital channel
  • project leader "digital transformation" in business processes at Geely distributors
  • update of Geely Local market with design thinking methodology
  • implementation of automatic bot in webside
  • implementation of surveys by whatsapp API
  • achievement of implementation of green check in whatsapp API
  • planning and development of online car purchase

Qualification

• Work experience: 8 years or above Auto Communication experience;
• Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals;